Bob's Discount Furniture (BOBS.US), a budget furniture retailer, priced its New York Stock Exchange IPO at a minimum of $17, raising $331 million. It will be listed tonight.

Bob's Discount Furniture, a retailer of affordable furniture and bedding, has set the pricing for its initial public offering (IPO) at $17 per share, issuing a total of 19.45 million shares. This price is at the lower end of the previously set price range of $17 to $19, raising approximately $331 million. At this price, the company is valued at $1.3 billion. The IPO is being underwritten by several international investment banks including JPMorgan, Morgan Stanley, and UBS Group AG, with the stock expected to debut on the New York Stock Exchange on February 5, 2026, under the ticker symbol BOBS. According to the prospectus, Bob's Discount Furniture plans to use the proceeds from the IPO primarily to repay approximately $350 million in term loan debt. This debt stemmed from a dividend recapitalization the company undertook in October 2025, where over $400 million in dividends were paid to existing shareholders, including majority shareholder Bain Capital. Following the IPO, Bain Capital will continue to hold approximately 75% of the company's shares, maintaining majority control, and the company will not receive any proceeds from the sale of shares by existing shareholders. As a national retailer of affordable home furnishings through various channels, Bob's Discount Furniture operates 206 showrooms in 26 states as of September 28, 2025, demonstrating strong profitability with $2.32 billion in revenue for the 2025 fiscal year. Looking ahead, the company has ambitious expansion plans aiming to double the number of stores in the US to over 500 by 2035. The management believes that their unique "value at low price" model and omni-channel sales strategy will support this long-term growth. In the 2024 fiscal year, 61% of the company's revenue came from the New England, New York, and Atlantic China Welding Consumables, Inc. regions. Bob's Discount Furniture offers a variety of furniture through a Good, Better, Best pricing strategy, with an average order value of $1400 excluding clearance stores. Leveraging five distribution centers and 46 third-party regional warehouses, most orders can be completed within three days of purchase. Additionally, as of December 28, 2025, the company had 2.9 million active users, with 73% of store customers engaging in cross-channel interactions in the 2025 fiscal year.