HK Stock Market Move | YESASIA HLDGS(02209) rose over 4% after the interim results were announced, with an expected increase of approximately 15.8% in net profit for the first half of the year.

YESASIA HLDGS (02209) rose by over 4% after earnings, up 4.64% as of the time of writing, at HK$3.61, with a trading volume of HK$9.95 million. On the news front, on January 27, YESASIA HLDGS announced that the Group expects to achieve unaudited comprehensive income of approximately US$500 million for 2025 (reporting year) (previous year: US$347 million, note), an increase of approximately US$153 million or 44.1% from the previous year, mainly due to the continued market diversification of YesStyle and an increase in the number of new customers for AsianBeautyWholesale both online and offline. The Group has also increased its marketing efforts, including online marketing, influencer marketing, Key Opinion Leader (KOL) programs, and promotional activities. As a result, marketing expenses for the reporting year increased to approximately US$27.1 million (previous year: US$18.8 million). To support the surge in fulfillment demand, the Group has begun operating the Fung Shu warehouse and the Korea warehouse. As a result, the Group incurred approximately US$5.6 million in depreciation of right-of-use assets for leasing these warehouses during the reporting year.