ACTIVATION GP (09919) obtains continuous increase in holdings from foreign long-term fund Fidelity International, with the shareholding ratio rising to 10%!

According to the documents disclosed by the Hong Kong Stock Exchange, the globally renowned investment institution FIL Limited has increased its stake in ACTIVATION GP (09919) to 10%. This institution has been increasing its holdings in ACTIVATION GP multiple times since June last year, demonstrating its long-term confidence in this leading enterprise in the Greater China region's high-end brand experience marketing services with real gold and silver. As a core partner of multiple top luxury brands, Edway Xuan has continuously created benchmark projects, validating the strength of its business. By the end of June 2025, it created the Louis Vuitton "Extraordinary Journey" exhibition at Shanghai's Taikoo Hui. This important brand exhibition newly launched by Louis Vuitton, the "Extraordinary Journey" exhibition, also became the industry focus with its globally pioneering concept space of a giant wheel, deeply conveying brand cultural heritage, becoming a highlight of the Shanghai annual fashion event and a global hot topic. The Louis Vuitton "Extraordinary Journey" brand exhibition showcases seven exhibition halls focusing on "origin," "travel," "fragrance," "book collection," "sports," "fashion realm," and "craftsmanship workshop," comprehensively presenting the brand's pioneering vision from the Louis Vuitton workshop founded in Asnires in 1859, through successive artistic directors and creative directors such as Marc Jacobs, Nicolas Ghesquire, Virgil Abloh, and Pharrell Williams. Data released by the Jing'an District Business Commission in Shanghai shows that since the launch of "Louis Vuitton" 150 days ago, the daily foot traffic in the Nanjing West Road business district has exceeded 500,000, with a total consumption exceeding 13 billion yuan, a year-on-year increase of 13.3%; the total consumption in the "Louis Vuitton" area has exceeded 2 billion yuan, a year-on-year increase of 59.3%. The daily foot traffic in Xintiandi Taikoo Hui reaches 80,000 to 100,000 people. This achievement also contributes to the growth of SWIREPROPERTIES, as shown in the SWIREPROPERTIES quarterly report, with a 41.9% year-on-year increase in the performance of Shanghai Taikoo Hui in 2025 Q3. In addition, recently, ACTIVATION GP also assisted clients Dior's "Dior House in Beijing" and Louis Vuitton's flagship store in Sanlitun, Beijing, in their opening ceremonies. The successful landing of top luxury projects coincides with a window of recovery in the luxury goods industry. According to the latest forecast by consulting firm Bain & Company, the global personal luxury goods market is expected to achieve a 3% to 5% growth by 2026 (calculated at fixed exchange rates). Signs of recovery in the Chinese market are evident. Meanwhile, luxury brands are accelerating their deployment of high-end offline experiences, and Edway Xuan, with its deep-rooted top brand resources, outstanding creative planning, and execution capabilities accumulated over the years, is well positioned to meet industry demands accurately. FIL Limited's continued increase in holdings sends a strong positive signal, coupled with its leading position in the high-end brand experience marketing field and the business increment brought by the recovery of luxury goods consumption, Edway Xuan is expected to continue to lead in the pan-fashion marketing field and fully enjoy the industry recovery bonus.