New Stock News | BlueFocus Intelligent Communications Group (300058.SZ) submits a second application to the Hong Kong Stock Exchange, expected to become one of the top ten global marketing communication companies by 2024.

According to the disclosure on December 30 by the Hong Kong Stock Exchange, Beijing BlueFocus Intelligent Communications Group Data Technology Group Co., Ltd. (referred to as BlueFocus Intelligent Communications Group, 300058.SZ) submitted its listing application to the main board of the Hong Kong Stock Exchange. Huatai International, GUOTAI JUNAN I, and Huaxing Capital are its joint sponsors. This is the company's second submission to the Hong Kong Stock Exchange this year, having previously submitted a listing application on June 25. According to Frost & Sullivan data, based on 2024 revenue, BlueFocus Intelligent Communications Group is the largest marketing company in China and the only Chinese company among the top ten marketing communication companies globally, ranking tenth. Company Overview According to the prospectus, BlueFocus Intelligent Communications Group was established in 1996, focusing on providing one-stop technology-driven marketing services for clients in different industries to meet the marketing needs throughout the business lifecycle. According to Frost & Sullivan data, based on 2024 revenue, BlueFocus Intelligent Communications Group has secured a leading position in several segmented markets in the marketing industry: the company is the largest marketing service provider in China and the only Chinese company among the top ten global marketing communication companies, ranking tenth; the company is the largest Chinese provider of outbound cross-border marketing services; the company is the third-largest integrated marketing service provider in China; the company is the largest digital advertising agency service provider in China. The company's marketing services divided by business segment are shown in the table below: During the reporting period, the company's marketing services reached nearly 200 countries and regions globally, serving more than 100,000 clients, including over 100 of the Fortune China 500 companies. In 2023, BlueFocus Intelligent Communications Group launched the "All in AI" strategy, taking the lead in deploying artificial intelligence in the marketing industry and actively embracing the new wave of technological innovation. The company is committed to restructuring its business around AI, driving business growth. The company has developed the Blue AI, an AI application engine specifically designed for the marketing industry. With Blue AI, the company has cleaned and labeled over 120 million exclusive marketing domain data, forming a marketing database. Based on this, the company continues to incubate Blue AI intelligent bodies around key business elements such as data insights, content generation, project execution, and case settlement. As of September 30, 2025, the company has developed 137 Blue AI intelligent bodies that can be applied in actual marketing scenarios, significantly enhancing the automation and intelligence level of the full-service process and operational efficiency. As one of the first Chinese marketing companies to expand into overseas markets, BlueFocus Intelligent Communications Group considers globalization as one of its core development strategies and has consistently implemented this strategy throughout its development. In 2024, the company launched the "Globalization and Outbound 2.0" strategy, upgrading its outbound cross-border marketing business from a traditional agency-based model to a model based on localized operations and technology-driven approaches, expanding global client base and service quality to accelerate the release of global business scale effects. With professional capabilities and excellent service reputation, BlueFocus Intelligent Communications Group's brand is highly trusted by global clients and has received many accolades, including being listed in the Fortune China 500 and China's Top 500 Private Enterprises. Financial Information Revenue For the fiscal years of 2022, 2023, 2024, and the nine months ended September 30, 2025, the company achieved revenues of approximately RMB 36.683 billion, RMB 52.616 billion, RMB 60.797 billion, and RMB 51.801 billion, respectively. During the reporting period, the company's revenue mainly came from providing outbound cross-border marketing services, domestic integrated marketing services, and domestic full-service advertising services. Gross Profit and Gross Profit Margin For the fiscal years of 2022, 2023, 2024, and the nine months ended September 30, 2025, the company recorded gross profits of approximately RMB 1.708 billion, RMB 1.789 billion, RMB 1.530 billion, and RMB 1.341 billion, with corresponding gross profit margins of 4.7%, 3.4%, 2.5%, and 2.6%, respectively. Net Profit for the Year/Period For the fiscal years of 2022, 2023, 2024, and the nine months ended September 30, 2025, the company recorded net profits for the year/period of approximately -RMB 2.177 billion, RMB 1.12 billion, -RMB 2.97 billion, and RMB 2.30 billion, respectively. Industry Overview Marketing refers to a series of marketing activities provided around a customer's brand or product. It covers all marketing services from initial research and strategic positioning to creative planning, campaign execution, and performance monitoring, aiming to help brands achieve market growth and sustainable development. Under the impetus of digital transformation, the increasing prevalence of artificial intelligence solutions, and the growing demand for end-to-end services across industries, the global marketing industry is steadily growing. Driven by policy incentives, the increasing demand from enterprises for brand establishment and digital transformation, as well as the changing expectations of consumers for cultural fit, emotional resonance, and value for money, the Chinese marketing industry continues to grow and is expected to maintain its growth momentum. Outbound cross-border marketing services refer to marketing activities conducted by Chinese companies in overseas markets. It involves the use of various digital channels to increase brand awareness, promote products, and acquire users. Key features include cross-language communication, cultural adaptation, multi-platform deployment, and data-driven optimization. It is widely used in e-commerce, gaming, mobile applications, and consumer goods industries, among others. The growth of the Chinese outbound cross-border marketing services industry is mainly driven by the increase in advertising budgets for outbound industries such as cross-border e-commerce, gaming, and mobile applications. The rapid expansion of global media platforms further encourages Chinese companies to increase investments in social and programmatic advertising. As Chinese brands increasingly seek global expansion, their focus on localized content, performance optimization, and private domain operations will deepen. The market is expected to move from broad-based spending to a full-funnel growth model, supporting sustained demand and expected strong growth in the industry. From 2020 to 2024, the Asia-Pacific region has maintained a market-leading position in the growth of the outbound cross-border marketing services industry, far exceeding other regions. North America and Europe follow closely. Although North America slightly surpasses Europe in size, both regions have similar growth rates, with compound annual growth rates exceeding 14.0% from 2020 to 2024. It is worth noting that the Middle East, despite its small base, is the fastest-growing region. From 2024 to 2029, North America is expected to maintain its leading position, with the Asia-Pacific region continuing to be one of the fastest-growing regions for the outbound cross-border marketing services industry, along with rapid expansions in the Middle East and Latin America. Integrated marketing services involve planning and executing the entire marketing process in a comprehensive and multidimensional way by combining strategic, creative, technological, activation, and analytical aspects. It includes developing strategic brand and consumer insights, creative content generation and visual communication, multi-channel media distribution and marketing technology empowerment. Additionally, it encompasses experiential marketing, CRM-driven precision marketing, scene-specific activations, sales and trade marketing, and measurement and post-activity optimization. The development of integrated marketing services in China is mainly driven by three interrelated factors. Firstly, ongoing consumer upgrades and the increasing demand from enterprise brands are driving an increase in marketing investments. Secondly, the deep penetration and continuous innovation of digital technologies such as AI, big data, short video platforms, and e-commerce live streaming make marketing models more efficient, targeted, and scalable. Thirdly, there is a growing demand for integrated end-to-end solutions that provide a seamless consumer experience throughout the entire journey. The growth of the global advertising services industry is mainly due to the widespread digitalization by enterprises, a surge in e-commerce activities, and accelerated integration of cross-border marketing strategies. Looking ahead, the continued application of AI advertising tools, combined with global brands seeking integrated solutions in creativity, media, and data, will continue to drive market expansion. The significant growth of the Chinese advertising services market is benefiting from China's rapid digital transformation, the increasing adoption of data-driven advertising by brands, and the widespread popularity of short videos and e-commerce platforms. Brands increasingly rely on professional advertising service providers to cope with dispersed online channels and implement more flexible and precise marketing strategies. Looking ahead, the growing demand for integrated marketing solutions and intensified competition among platforms seeking monetization will bring sustained growth momentum. The continuous evolution of content formats and consumer engagement models will further push brands to outsource more business to professional agencies that can provide multi-platform advertising campaigns based on effectiveness. Board of Directors Information The board of directors will consist of 9 directors, including four executive directors, one non-executive director, and four independent non-executive directors. Equity Structure Mr. Zhao Wenquan holds a 3.90% stake, while other A-share shareholders collectively hold 96.10%. As of the last practical date, the company's founder, executive director, and chairman, Mr. Zhao Wenquan, collectively held 140,000,000 A-shares, accounting for approximately 3.90% of the company's total issued share capital and shareholder voting rights. As of the last practical date, the largest A-share shareholder following Mr. Zhao among other A-share shareholders is Lakala Payment (300773.SZ), which holds approximately 2.62% equity interest in all of the company's issued A-shares. Mr. Sun Taoran is the founder of Lakala Payment and currently serves as its chairman. Other A-share shareholders also include company employees. Intermediary Team Joint Sponsors: Huatai Financial Holdings (Hong Kong) Limited, Guotai Junan Financing Limited, Huaxing Securities (Hong Kong) Limited. Company Legal Advisors: Hong Kong and U.S. law-related: Wilkinson Lo & Partners (Hong Kong) LLP; China law-related: Beijing Tongshang Law Firm. Joint Sponsors' Legal Advisors: Hong Kong and U.S. law-related: Kirkland & Ellis; China law-related: Tianyuan Law Firm. Auditors and Reporting Accountants: Ernst & Young Hong Kong. Industry Consultant: Frost & Sullivan Consulting (Beijing) Co., Ltd. Shanghai Branch. Compliance Advisors: Guotai Junan Financing Limited.