TONGCHENGTRAVEL(00780): Harbin Ice and Snow World officially announces opening, related search popularity surges fivefold.

Xinhua News Agency reported that the 27th Harbin Ice and Snow World will open on December 17, 2025 at 10 a.m. As a world-class ice and snow tourism destination, the news of its opening instantly ignited the enthusiasm of tourists nationwide. Data from TONGCHENGTRAVEL (00780) platform showed that as of 9 a.m. on December 15, the search volume related to "Harbin Ice and Snow World" had surged by 5 times compared to the same period the previous day. Since December, the search volume related to Harbin Ice and Snow World has continued to rise, driving a winter tourism boom and placing Harbin at the top of the platform's list of popular winter tourist destinations. The dazzling ice lanterns and grand snow sculptures of the Ice and Snow World are undoubtedly the "golden signboard" that attracts tourists to Harbin this winter. On the TONGCHENGTRAVEL platform, the popularity of related ticket packages has shown explosive growth during the presale period. The bustling opening of the Ice and Snow World has also further boosted the overall tourism popularity of Harbin, with Harbin Polarland performing particularly well. Data from the TONGCHENGTRAVEL platform showed that since the start of the ice and snow tourism season in November, the search volume for Harbin Polarland has remained high, with ticket reservation popularity increasing nearly 4 times compared to the same period last year. It is worth noting that among users who have booked trips to Harbin, over 30% have included both the Ice and Snow World and Harbin Polarland in their itinerary planning. The differentiated combination experience of "ice and snow + polar" is becoming a classic choice for tourists to explore Harbin. The adorable "Taoxue Penguin", the spectacular "Ocean Heart" beluga show, and the abundant polar animal resources make Harbin Polarland offer a unique and warm polar charm experience within the grand ice and snow tourism backdrop, effectively extending the time visitors stay in Harbin. The enthusiasm for the Ice and Snow World has also spread to the provinces of Jilin and Liaoning, marking the comprehensive warming trend of the ice and snow tourism market in the three provinces with Harbin as the core engine. Recently, the Harbin Railway Bureau and Shenyang Railway Bureau jointly launched the "Guan Dong Qing Bing Xue Nuan Shi Jie" tourist ticket. This ticket is valid for 15 days and covers stations in Dandong, Shenyang, Changbai Mountain Tourism, Harbin West, and other stations, linking the popular ice and snow destinations of Heilongjiang, Jilin, and Liaoning provinces. Visitors can buy the ticket once and travel segment by segment, experiencing the ice and snow attractions in three cities "quickly and slowly," boosting winter ice and snow tourism. Based on a deep insight into the winter tourism market, TONGCHENGTRAVEL has innovatively broken through provincial boundaries by integrating high-quality ice and snow resources from Heilongjiang, Jilin, and Liaoning provinces to create diversified ice and snow experience routes for tourists. For example, TONGCHENGTRAVEL and Harbin Airport have jointly launched the "Air-Air Transfer" and "Air-Rail Transfer" activities, allowing travelers flying to Harbin from other cities to transfer to high-speed trains or flights to cities in the Northeast such as Mudanjiang, with a 100 yuan discount, almost equivalent to a free high-speed train ticket. At the same time, in response to the influx of a large number of tourists to Harbin, TONGCHENGTRAVEL has made early arrangements to create a unique "International Service Island" at Harbin Railway Station, providing warm services to arriving visitors to the "Ice City." The "International Service Island" offers integrated services including multilingual services, travel consultation, route planning, ticket assistance, and warm-up rest. The person in charge of TONGCHENGTRAVEL stated, "We hope that through the 'International Service Island,' tourists can feel the warmth and professional service of Harbin as soon as they get off the train, solving any problems they may encounter upon arrival and making the ice and snow journey warm and convenient from the start."