“Hit Products” And “Addictive Appeal”: Multi‑Dimensional Insights Into How Foreign Trade Builds A Global Network With Strong Support

CCTV News Reports That Dongguan, Guangdong—Home To 5 Million Industrial Workers—Has Long Held The Title Of “City Of Manufacturing.” Since 2025, Dongguan’s Foreign Trade Growth Has Consistently Led Among China’s Trillion‑Yuan Trade Cities.

According To The Latest Data From Huangpu Customs, Dongguan’s Total Import And Export Value Reached Rmb 1.3 Trillion In The First Ten Months Of 2025, Up 14.7% Year On Year, Surpassing The National Growth Rate By 11.1 Percentage Points.

In October Alone, Imports And Exports Rose 17.3%, Marking Nineteen Consecutive Months Of Expansion. Since 2025, Dongguan Has Actively Built A Global Trade Network, Positioning Emerging Markets As The Core Engine Of Growth. Data Show That In The First Ten Months Of 2025, Trade With Asean Grew By More Than 30%, Ranking First Among Dongguan’s Markets.

In Parallel With The Surge In Emerging Markets, Dongguan’s Trade With Traditional Destinations Such As The Eu Maintained A Steady 10% Growth Over The Same Period, Forming A Dual‑Drive Pattern Of “Traditional Markets Stabilize The Base, Emerging Markets Add Incremental Growth,” Effectively Hedging Single‑Market Volatility.

Beyond Aggregate Trade Value, Dongguan Also Recorded Double‑Digit Growth With Major Trade Partners. Zhou Hao, Director Of The Statistics And Analysis Department At Huangpu Customs, Noted That Dongguan Currently Conducts Import And Export With 226 Countries And Regions. Of These, 144 Achieved Year‑On‑Year Growth In The First Ten Months Of 2025, An Increase Of 25 Compared With 2024.

Why Are Dongguan’s Trendy Toys Captivating Young Consumers Worldwide? With A 14.7% Foreign Trade Growth Rate, What Did Dongguan Do Right? As A Global Manufacturing Hub, What Constitutes The “Hardcore Support” Behind Its Trade Expansion?

In The First Ten Months Of 2025, Dongguan Counted 26,000 Enterprises With Import And Export Records, Including 21,000 Private Firms. Notably, Private Enterprises Accounted For Over 60% Of Total Trade Value, With A 21.6% Year‑On‑Year Increase, Underscoring Their Role As Both The Mainstay And Dynamic Force Of Dongguan’s Foreign Trade.

As China’s Largest Toy Export Base, Nearly 85% Of The Nation’s Trendy Toys Are Produced In Dongguan. Bearing The Title “Capital Of Trendy Toys,” Dongguan Hosts About 4,000 Toy Manufacturers And Nearly 1,500 Upstream And Downstream Supporting Firms, Most Of Which Are Private.

Wu Qiaomei, Head Of Foreign Trade At A Trendy Toy Company, Introduced Their Best‑Selling Overseas Product, Which Merges The Mythical “Dream‑Eating Tapir” From The Chinese Classic Shan Hai Jing With The Intangible Cultural Heritage Craft Of Blended Incense, Creating A Plush Toy That Combines Tactile Softness With A Fragrant Scent For Dual Comfort.

Enhancing Emotional Value To Win Consumer Favor Is A Central Focus For Trendy Toy R&D Teams. Because The Dream‑Eating Tapir Is A Mythical Guardian Of Dreams, Capable Of Devouring Nightmares And Leaving Good Dreams, It Aligns With Current Needs For High‑Quality Sleep And Emotional Fulfillment. The Team Adopted Gentle, Low‑Saturation Colors And Designed Clover‑Petal Ears To Convey Auspicious Meaning.

Wu Qiaomei Added That Around This Mythical Image, The Company Has Designed Over 100 Products Spanning Different Categories, Styles, And Usage Scenarios.

Offerings Include Decorative Crafts, Jewelry, Digital Collectibles, As Well As Applications In Food And Desserts, Aiming To Carry Cultural Confidence And Cultural Export Through Plush Toys, Tableware, And Apparel.

To Meet Modern Consumer Demands, The R&D Team Spent Two Years Visiting Museums Across China, Creatively Recasting Traditionally Fierce Mythical Beasts Into Rounded, Cute Trendy Figures.

With Cultural Elements Embedded, Chinese Trendy Toys Have Become More Distinctive. Data Show A Growing Number Are Entering Global Markets. From January To October 2025, Dongguan Exported Nearly Rmb 20 Billion In Toys To Over 130 Countries And Regions.

How Does Dongguan Produce Export “Hit Products”? Beyond The Efforts Of Market Players, Dongguan’s Competitive Goods Continue To Demonstrate Strong International Appeal. What New Trends And Features Are Emerging?

As A Major Base For China’s Home Appliance Manufacturing, Dongguan’s Small Appliance Industry Is Vast And Diverse. Hair Dryers, Electric Fans, Kettles, And Rice Cookers Have Long Been Traditional Strengths.

To Add New Features To Traditional Products, A Hair Care Manufacturer Showcased Its Southeast Asian “Hit” Product—A High‑Speed Motor Hair Dryer.

Company Head Chen Xingyu Explained That The Motor Is The “Heart” Of A Hair Dryer. Traditional Low‑Speed Motors Ran At 15,000 To 18,000 Rpm, Delivering Limited Results. The Current High‑Speed Motor Model Reaches 110,000 Rpm, Producing A Much Stronger Effect. The Motors Are Now Fully Domestic, At Roughly One‑Tenth The Cost Of Imported Units, With Comparable Functionality And Better Value.

He Added That Traditional Hair Dryers Relied On High Heat, Leading To Dryness And Damage, Whereas The High‑Speed Motor Dryer Uses Wind Speed To Dry Hair, Reducing Damage.

Chen Xingyu Noted That In Recent Years, Dongguan Has Advanced The Concept Of “Manufacturing Aesthetics,” Assigning New Definitions And Value To Industrial Production. This Product Employs A Minimalist, Streamlined Design With Smooth, Natural Lines And An Ergonomic Grip That Conforms To The Hand’s Curves.

Since 2025, The Company’s Exports Have Grown Around 30%, With Double‑Digit Sales Gains Across Major Markets In Japan, South Korea, And Europe.

Facing Diverse Trade Markets, Some Exporters Proactively Tailor Products To Different Consumer Preferences. A Sales Representative From A New Energy Electric Vehicle Company Presented A Model Based On A Farm Vehicle, Capable Of Carrying Tools, Wood, Or Straw On European And American Farms, While Offering Off‑Road And Recreational Performance.

Beyond Electric Cargo Vehicles, The Company’s Golf Carts Have Also Gained Traction. Company Head Song Jiangbo Said They Expanded Use Cases Beyond Golf Courses To Real Estate Shuttle Services, Patrol Vehicles, Hotel Transport, Scenic‑Area Mobility, And Cargo Applications For Departments Such As Sanitation, Logistics, And Large‑Scale Transport, Broadening The Definition And Opening More Market Opportunities.

Through Ongoing Scenario Innovation, The Company Has Exported Various Electric Vehicles To 180 Countries And Regions, Enabling “Made In Dongguan” To Unlock Greater Potential In Global Markets.