BILIBILI-W (09626) net profit in the third quarter was 469 million Yuan, turning losses into gains year-on-year, with all key user metrics reaching historical highs.

BILIBILI-W (09626) released its performance for the third quarter of 2025, with a total net revenue of 76.9 billion yuan (10.8 billion US dollars), representing a 5% year-on-year increase. This includes advertising revenue of 25.7 billion yuan (3.61 billion US dollars), a 23% increase year-on-year; gross profit of 28.2 billion yuan (3.96 billion US dollars), an 11% increase year-on-year; with a gross profit margin of 36.7%, an increase from 34.9% in the same period of 2024. Net profit was 469 million yuan (65.90 million US dollars), compared to a net loss of 79.80 million yuan in the same period of 2024. In addition, the average daily active users reached 117 million, a 9% increase year-on-year. "In the third quarter, we maintained strong growth momentum, with both community and financial performance significantly improving in sync," said Mr. Chen Rui, Chairman and CEO of Bilibili. "In this quarter, all of our core user metrics reached historic highs. Daily active users increased by 9% year-on-year to 117 million, monthly active users increased by 8% year-on-year to 376 million, and monthly paying users also increased by 17% year-on-year to 35 million. This quarter, users' average daily usage time was 112 minutes, an increase of 6 minutes year-on-year, also reaching a historic high. The steady increase in the number of users and user engagement comes from our commitment to quality content and unique community experiences over the past decade. As these highly active users continue to grow with us, they are rapidly transforming into commercial value. We will continue to strengthen this virtuous cycle between users and the business ecosystem, allowing the vibrant community to directly drive business growth and create long-term value for all stakeholders." Mr. Fan Xin, CFO of Bilibili, said, "A year ago, Bilibili achieved profitability under non-GAAP accounting standards. As a starting point for this new journey, our business scale continued to grow in 2025, with significant improvements in financial performance. In the third quarter, total net revenue increased by 5% year-on-year to 76.9 billion yuan, with advertising revenue growing by 23% year-on-year. Gross profit increased by 11% year-on-year, gross profit margin increased to 36.7%, achieving 13 consecutive quarters of sequential improvement. Thanks to improved operational efficiency and effective cost control, our non-GAAP net profit in the third quarter increased by 233% year-on-year to 7.86 billion yuan. The non-GAAP net profit margin in the third quarter expanded to 10.2%, a significant increase from 3.2% in the same period of 2024. This positive momentum further solidifies the resilience of our balance sheet, allowing us to continue investing in innovation and seizing new opportunities in the wave of technological change."