Kuaishou Technology (01024) Senior Vice President Ma Hongbin: Fully Expand AI Applications, Helping thousands of industries upgrade to intelligence.

On November 8, 2025, at the World Internet Conference Wuzhen Summit, the "Artificial Intelligence Technology Innovation and Governance Forum", Ma Hongbin, Senior Vice President of Kuaishou Technology (01024), delivered a keynote speech, sharing Kuaishou's innovative practices and underlying thinking in the AI era. Ma Hongbin stated that from a life community focused on recording and sharing to a digital platform deeply rooted in industries, Kuaishou has continuously evolved in the past 14 years, benefiting from the rapid development of digital technology and government encouraging policies, as well as the company's innovative-driven technological essence and rich AI genes. With the arrival of a new wave of AI technology, Kuaishou initiated a new generation AI strategy in early 2023, increasing research and development investment, layout, and application exploration in various fields and levels, from basic research to technological breakthroughs, from tools innovation to application innovation. In Ma Hongbin's view, the AI technology wave is moving from simple technological breakthroughs to large-scale application innovations, driving deep integration and high-quality development of technology and industries. From "technology show" to "efficiency revolution." In this current wave of generative AI, Kuaishou, relying on hardcore technological breakthroughs and application innovations, has launched the world's first user-accessible real image-level video generative large model, Kunling AI, and rapidly entered the global leading group. After more than a year of fast iterations, Kunling 2.5 Turbo version's generative capability is approaching the cinematic standard, becoming a prospective new productive engine reshaping the video production industry globally. In the second half of this year, Kunling AI successively appeared at the Busan International Film Festival, Tokyo International Film Festival, and Cannes Autumn TV Festival, attracting attention and connecting to a broader market. "New generation AI technologies are evolving from 'technology shows' in the hands of programmers to 'efficiency revolutions' on the industry frontlines." Ma Hongbin stated that Kunling AI can reduce the production cost of film and television to one-tenth of traditional methods and shorten production time by approximately 60%, which will drive a deep transformation in the film and television industry ecosystem and creative logic, and subsequently become the underlying propeller for industrial efficiency revolution. While technology iterates, application scenarios are continuously expanding. Currently, Kunling AI has surpassed 45 million global users, cooperated with over 20,000 companies and developers, covered over 80% of countries and regions globally, and served diverse scenes such as film and television production, advertising marketing, and game production. At this Wuzhen Summit, Kunling AI was selected as one of the "Top Ten Typical Cases of Innovation and Development of Chinese Internet Companies in 2025" due to its sustained progress in innovation, social value, technological breakthroughs, and global influence dimensions over the past year. This is also the third consecutive year that Kuaishou's technology and products have received such recognition. Leading the intelligent future Currently, artificial intelligence technology is accelerating its application across various industries, empowering digitalization upgrades in various fields. In addition to the video generative large model, Kunlun AI, Kuaishou has comprehensively applied generative AI in content, commerce, and other ecosystems, deeply integrating AI technology into the entire business chain of production, recommendation, distribution, e-commerce search, among others. "Relying on 14 years of technological ecosystem accumulation and rich application scenarios, Kuaishou has established a series of large model technology matrixes and continues to explore and apply technology in business practice." Ma Hongbin believes that the value of technological innovation lies in achieving societal efficiency leaps through industrial applications. Since 2025, Kuaishou has launched numerous large model technology solutions such as the end-to-end generative recommendation system OneRec, e-commerce generative search framework OneSearch, and commercialized generative reinforcement learning offer paradigm G4RL. As these technologies continue to be implemented in the business end, Kuaishou is constructing a comprehensive intelligent content and business ecosystem, achieving a full upgrade in platform operational efficiency and user experience. Embedding governance into technology While artificial intelligence technology empowers various industries, it also brings about new challenges in security, ethics, and other aspects. Ma Hongbin stated that Kuaishou actively explores "embedding governance into technology," achieving a paradigm shift from "governing technology" to "technology governance." Under the new governance concept, many old problems have more efficient solutions, and Kuaishou has actively responded to the "Method for Labeling Artificial Intelligence-generated Synthetic Content", already launching a dual system of visible explicit labels and implicit labels embedded in metadata for users. "When governance is truly embedded in the core of technology, compliance is no longer a constraint for innovation, but a guiding direction for innovation." Ma Hongbin stated that only with dual-driving forces of innovation and governance can the entire society and humanity truly benefit from the technological development of artificial intelligence.