The number of users placing orders has increased by over 117%, and the order quantity has increased by over 125%. JD on the "super supply chain" has accelerated on 11.11 (09618).

date
20:46 31/10/2025
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GMT Eight
On the evening of October 30th at 8 o'clock, JD.com's "Billion Subsidy Day" began, with many high-quality products directly reduced in price for sale, quickly igniting consumer enthusiasm.
11.11, which is both good and cheap, is only available on JD (09618)! At 8 p.m. on October 30th, JD launched the "Hundred Billion Subsidy Day" for Singles' Day, offering many high-quality goods at discounted prices, quickly igniting consumer enthusiasm. From 8 p.m. on October 30th to 7:59 p.m. on October 31st, the number of users ordering on JD for Singles' Day increased by over 117%, and the number of orders increased by over 125%. Products dispatched from JD's self-operated warehouses were delivered to customers in as fast as 5 minutes. In the past 24 hours, the turnover of C2M products in the 3C digital category increased by over 50%, orders for home appliances with installation services increased sixfold, and the sales volume of the "Hair Care Beauty Box" created by JD Supermarket with different brands exceeded 10,000 units. Transactions of fresh products sourced directly by JD increased by over 180%, orders for car maintenance services through online ordering, store delivery, and professional services at JD car maintenance stores increased by over 200%. For this Singles' Day on JD, the delivery time for imported seafood products was reduced by an average of 30%. In this year's Singles' Day on JD, the turnover of exclusive new products was five times that of last year. Major categories such as snacks, alcoholic beverages, and office supplies saw significant growth in turnover of new products, reaching 832%, 732%, and 115% respectively. JD created a new product full-chain marketing model, intervening early in the brand's R&D process with the JDIC (JD New Product Innovation Center) to help optimize the direction of new products and create JD-exclusive products that better meet user needs. Through omnichannel promotion both on and off the platform, JD helped brands improve the efficiency of new product launches during the big promotion, accelerating the explosive growth of new products. This year's Singles' Day on JD saw more innovative formats join and achieve impressive results. JD Travel saw a 7.3-fold increase in hotel nights, while ticket bookings increased by 4.5 times. The SevenFresh Kitchen saw a 35% increase in traffic, with continued strong traffic driving growth in orders for quality dining establishments. During Singles' Day, the number of takeout orders at the SevenFresh Food MALL increased by 100% compared to the opening period, while takeout orders at the SevenFresh Food MALL during the Singles' Day period increased by over 50%. The trend of increasing turnover for C2M products in the 3C digital category by over 50% and the increase in orders for home appliances with installation services by sixfold symbolized the deep cultivation of traditional categories on JD with the support of the agile supply chain, accelerating sales growth. In the past 24 hours, the sales of large-screen AI smartphones exceeded 100,000 units, while high-end gaming laptops equipped with 50 Series graphics cards exceeded 10,000 units. The turnover of C2M products in the 3C digital category increased by over 50% compared to the same period last year. During Singles' Day on JD, over 30% of large-screen AI smartphones sold on JD were C2M custom-made, and over 50% of gaming laptops were C2M custom-made. Leveraging the super supply chain, JD used reverse customization capabilities to create a closed-loop process of "demand insight - R&D production - market sales," partnering with brands to co-create new products and making them core drivers of innovation and sales growth. Additionally, the turnover of over 15 mobile phone brands increased by over 150%, with 50% of users opting to upgrade to iPhones through trade-ins. Significant growth was seen in trending categories such as intelligent Siasun Robot&Automation, which grew fourfold, and high-end lightweight laptops, which grew by 100%. Sales of small tablets and camera accessories increased tenfold, while 240Hz+ high-refresh gaming monitors increased by 250%, laser printers by 130%, stationery IP gift boxes, and comic books by 150%, and JD contract sales grew 100%. Turnover of 3C digital extended warranty service products tripled, while the number of users opting for trade-in grew by 100%. Over 3500 3C digital brands achieved a 100% increase in corporate sales growth. JD's long-standing dedication to the home appliance industry bore fruit, with over 3000 home appliance brands seeing over 100% growth. The "Lightning New Products" category in home appliances and home furnishings doubled in turnover, with over 100 models of new products like the Haier Cloud Stream 4.0 washing machine and OOU GO Titanium Red running knife kit becoming super-hot products in the industry. Home appliance and home product delivery services seamlessly integrate product circulation and service experience, completing delivery and installation in one go, optimizing the user's shopping experience while activating the growth potential of the category. Orders for home appliances and home furnishings with installation services increased sixfold, with sales of the 100-inch TV with "100% free delivery to home" increasing by 200% compared to last year. In addition, central air conditioners and functional sofas experienced a 15-fold increase in sales, while refrigerators/washing machines over 3000 yuan, self-cleaning range hoods, smart toilets, mineral water purifiers increased by over 10 times, down comforters turnover increased by 8 times, 0-coating rice cookers, multifunction pots increased by 6 times, exclusive titanium kitchenware increased over 4 times, and portable shavers increased by 3 times. On October 30th, the "JD Home Appliances and Home Furnishing Procurement Comparison Duty Room" officially broadcast, attracting over 6 million online viewers to participate in comparison shopping. Leading the trend of quality warm products in the winter, JD Fashion drove a significant increase in the apparel category, with overall turnover of warm clothing increasing by 258%. Sales of down jackets increased by sixfold, cashmere sweaters increased by eightfold, woolen coats increased by fivefold, children's sweaters and cotton shoes increased by sixfold, Dexter's shoes and flip-flops doubled, thermal underwear and winter pajamas increased by twofold; ski equipment increased tenfold, sports down jackets and outdoor down jackets by eightfold, windbreakers and jackets increased by fourfold, fleece jackets and pants increased threefold, and sports cotton clothing increased twofold; Leveraging the collective purchasing of lenses, direct lens assembly in the warehouse, and one-stop processing and shipment, JD's eyeglass eco-warehouse achieved a doubled transaction volume growth compared to last year. JD Supermarket pioneered the cross-brand personal care trial kit "Hair Care Beauty Box," curating personalized sets of products based on various themes/functions/scenarios, allowing over a hundred thousand users to try different brands of products with the same effect in one box. The Hair Care Beauty Box drove a repurchase rate of over 50% for personal care products, with sales exceeding 10,000 units in the past 24 hours. Meanwhile, supply chain reform drove strong sales growth, with the JD base Wuchang rice achieving a tenfold increase in turnover, and the industry-first "28-day fresh milk delivery" boosting the turnover of related milk powder by over tenfold, with milk from the "18-day fresh" series selling more than 150,000 bottles, household cleaning products participating in the "Weekend Big Cleanup" project seeing a two hundred percent increase in sales, and selected pet food in the Pet Gold Selection realizing a turnover increase of over 200%. The transaction volume of One's Member Wuchang rice increased by over 220%. JD has built a fresh, high-quality supply chain value chain from farmers to consumers through the "origin direct delivery" and "origin direct procurement" model. In the past 24 hours, transactions of fresh products sourced directly by JD increased by 180%; fruit purchased directly from the source saw a 60% increase in transaction volume. With the arrival of winter, there has been an explosion in demand for hot pot-related products, with high-end Australian beef and lamb products on JD Fresh seeing a rise of 218%, including a more than 460% increase for the Coles brand, and a more than tenfold increase for Coles' Australian fatty beef roll. The sale of hairy crabs has also been a favorite among consumers, with the Fresh Jingcai "selected crab master-picked" hairy crab turnover up over ten times compared to last year. As the global debut platform for new health products online, JD Health has introduced over 20 new medical device products this year, with many such "new health products" seeing turnover growth of over 100% during Singles' Day. Notable among them are Byhealth Co., Ltd.'s healthy glucosamine-based calcium tablets, which saw a turnover increase of over 50%, ranking first in the domestic glucosamine category for Singles' Day. The concept of scientifically losing weight has gained increasing acceptance, with the brand "Mufengda" from Lilly achieving a turnover of over ten million RMB within 24 hours of its launch. Online ordering on JD, followed by installation at nearby stores, has driven a comprehensive surge in automotive consumption. Tire turnover increased by over fourfold, automotive engine oil turnover increased by sixfold, windshield wipers, brake pads, spark plugs, etc., saw turnovers exceeding 130%, car wash orders at JD's car maintenance stores increased by over 165%, automotive charging equipment turnover increased by 80%, snow fences saw a turnover growth of over 310%, emergency rescue turnover increased by 80%, automotive glass film turnover increased by over sixfold, color-changing film turnover increased by nearly fivefold, and JD car insurance turnover increased by 188%. For short-distance travel, self-operated electric vehicle turnover increased by over sixfold, lithium battery turnover for electric vehicles increased by fourfold. JD's global network layout and scale procurement capabilities have significantly optimized the circulation cost of overseas goods, making "good and cheap" imported goods easily accessible. The average delivery time for imported seafood products on JD was reduced by 30% on Singles' Day. Singles' Day on JD has seen consistent high-speed growth in turnover for JD Global Shopping. Categories such as mobile communications, clothing and underwear, sports and outdoor, shoes and boots all saw order volume increases of over 100%, with the mobile communications category experiencing a growth in order quantity of over 700%, and turnover for over 2700 imported brands increasing by over 100%. As of 7:59 p.m. on October 31st, the Hundred Billion Thousand Product Growth Plan has helped over 150 imported brands and categories achieve an average turnover growth of over 18 times compared to the previous year. JD Joy self-operated provides full-chain support in marketing, operations, logistics, and customer service, allowing industrial belt manufacturers to focus on production. JD Joy self-operated industries have seen strong growth, with private-label Chinese products from 260 national core industrial belts being transported to all parts of the country through the super supply chain. In the past 24 hours, the overall turnover of JD Joy self-operated had increased sixfold, with the turnover of JD Joy self-operated + JD Joy convenience store selling products doubling. Engagement increased by 130% for precise reserved customers that day, with daily turnover increasing by over 450% to reach a new high. Represented by JD Home, JD Computer and Digital Specialty Store, and JD Mobile Phone and Digital Specialty Store, JD's 3C digital store count exceeded 4,200, with turnover increasing by 135%. JD Global Selling, leveraging JD's robust supply chain system and international logistics network, offers high-quality products and shopping experiences to overseas users. Since Singles' Day, JD Global Selling has enhanced cross-border postage services by launching unlimited postage promotions in Singapore, Vietnam, Thailand, South Korea, and other locations. In Singapore, a "late delivery compensation" service is available, with turnover in upgraded areas increasing by over 300%. Overseas new customers also enjoy a special 180 RMB new customer gift bag, with global sales increasing by over 400%. The ongoing digitalization of the "super supply chain" continues to advance, with industry efficiency seeing a leap in growth through the intelligent coordination of 30,000 smart agents. The "AlphaWolf" from JD LOGISTICS Siasun Robot&Automation set a new global record for out-of-warehouse operations. On this Singles' Day, AI has been deeply integrated into every link of JD's "super supply chain," enabling businesses to stand out in fierce market competition during Singles' Day and providing consumers with a more intelligent, convenient, and friendly shopping experience. Various "smart agents" have been working in all parts of the chain of work on Singles' Day, handling a large volume of repetitive tasks. Behind this lies the new JoyAgent 3.0 intelligent agent platform from JD Cloud, which integrates rich development tools and seamlessly interfaces with internal workflows, knowledge bases, and databases to drive business insights and research efficiency. Currently, the number of smart agents running internally at JD has exceeded 30,000. In the marketing realm, the number of merchants served by JD DIGIHUMAN JoyStreamer reached a new high, surpassing 40,000, with a cumulative broadcast time of over 150,000 hours during the peak 24 hours and a GMV exceeding 80 million RMB in daily sales. The new and upgraded merchant intelligent customer service JD Xiao Zhi 5.0 offers a "butler-style" product guide service, upgrading the traditional "people search items" search mode to an "item search people" intelligent shopping guide. During the peak 24 hours, large model advisory service volume exceeded 4.8 million, with a 37% increase in pre-sale conversion rate. The JoyMarketing external call service has created a new experience of "celebrity interaction." In the "JD 11.11 Fashion Surprise Day" event, over 100,000 fans searched across the network for the "handshake code" of JD & Liu Yuning to participate in interactive games, with nearly 5,000 fans receiving special calls from their idols, igniting lively discussions on social media and boosting both brand activities and conversion effects. During Singles' Day, the merchandise coverage rate for merchant AI tools jumped from 40% to 80%, AI assistants helped buyers and sellers resolve 97.6% of tedious navigation issues, and AI inspections covering 78 high-frequency work scenarios automatically fill in the gaps, resulting in a 98.8% efficiency increase. JD's technological capabilities have been deeply integrated into every aspect of the "super supply chain," not only honing stronger business resilience and operational efficiency in battle but also continuously nurturing industry advancementsjust as JD emphasized at the JDD Conference: JD does not pursue "AI for the sake of AI" but rather focuses on sustainable, practical AI that truly creates value for industries. This year's Singles' Day saw the large-scale first-time application of JD LOGISTICS Super Brain 2.0 and JD LOGISTICS smart device cluster ("Super Brain" + "Wolfpack"), marking the most technologically advanced 11.11 logistics service in Chinese history, providing efficient, stable, and green supply chain services for global users, businesses, and industry belts. Large-scale deployment of JD LOGISTICS Siasun Robot&Automation Legion has been carried out in over 20 provinces and cities nationwide. "AlphaWolf" from JD LOGISTICS Siasun Robot&Automation has been able to improve goods shelf efficiency by 6 times and improve order picking efficiency by 3 times, with a picking accuracy rate of up to 99.99%, significantly reducing warehouse operating costs and greatly increasing storage and operations efficiency. Currently, automation covers over 95% of all operations across the JD LOGISTICS chain. JD's government enterprise services, leveraging the group's efficient and stable supply chain, provide government and enterprise clients a one-stop, end-to-end, and scenario-based digital procurement experience, accelerating procurement transparency, efficiency, and cost reduction. In the past 24 hours, JD's enterprise procurement platform saw a 101% increase in turnover, a 50% increase in active users, a 75% increase in user participation in post-payment services, and a 150% increase in orders for enterprise purchases in home appliances, fashion, and supermarkets. Huawei, Lenovo, Midea, Deli, Haier, and other "Ten Billion Brand Alliance Clubs" leader brands topped the list. Additionally, during Singles' Day, JD leveraged its unique custom warehousing advantage to collaborate deeply with over 200 brands, offering personalized customization services for enterprises, breaking through industry customization constraints, and achieving over an 80% increase in customized gift orders. JD Financial, through supply chain finance capabilities, has partnered with businesses and financial institutions to provide flexible, diverse, and trustworthy services through the "Hundred Billion Consumption Subsidy," creating a "boost accelerator" for sales. Bailetuobao cooperation businesses doubled year on year, boosting merchant transactions by an average of over 25%, assisting merchants in achieving conversion rate increases of over 10% with national subsidies, and JD Financial supporting the exchange of retail goods equivalent to over 300 million RMB, coupled with the robust growth in the turnover of the highly sought after Liang Jin supporting the Golden Trading Volume by over four times. Payment promotions with banks were given to use in promotions, and banks saw an average growth of over 138% in orders placed within JD records. Insurances, fostering consumer trust, saw a 40% increase in policy coverings, a coverage rate surpassing 50%, and a cumulative partnership count exceeding 500,000. The recently launched order protection insurance, saw coverage of over 30% of orders. JD 11.11 is accelerating, driven by the continued release of domestic consumption vitality and the robust momentum of the "super supply chain." This value chain, which combines technology, service, and ecosystem power, not only fulfills JD's promise of "good and cheap" consumption but also promotes the optimization and upgrading of economic structure. Under the guidance of the new development concept, JD will work together with partners from various industries to strengthen the super supply chain capabilities, steadfastly serving the real economy and promoting industrial upgrading on the path ahead.