Feihe's Lovebook wins international scientific research award! Deciphering the nutritional pain points of the elderly, the results are implemented to empower product upgrades.

Recently, the Feihe Aiben Functional Nutrition Research Team, with its deep research and breakthrough results in the field of nutrition and health for middle-aged and elderly people, was awarded the "Wiley China High Contribution Author Award" by the international publishing giant Wiley. As a highly influential institution in the global scientific publishing field, Wiley established this award to recognize Chinese scientific researchers who have made outstanding contributions to global scientific progress. This award not only signifies the international academic recognition of the scientific research strength of Feihe Aiben, but also highlights the fact that the nutritional needs of middle-aged and elderly people have become an important topic of global concern. It is worth noting that Feihe Aiben did not just stop at academic research, but successfully promoted the transformation of research into practical applications. The "Feihe Aiben Jumping Protein Nutritional Powder", with "small molecule milk protein" as its core component, has achieved widespread market recognition. This product precisely matches the core needs of middle-aged and elderly people, such as weak absorption and muscle loss risk, and has become a benchmark for translating scientific research results into practical value for people's health. Building confidence in understanding middle-aged and elderly people through scientific research strength The selection of the "Wiley China High Contribution Author Award" is based on data, with the core indicator being the "full-text download volume within three months after publication" for authors of papers, aiming to recognize their outstanding contributions to global scientific progress. Feihe Aiben's award this time was due to a heavyweight paper published by its nutrition research team in the international academic journal "Food Science & Nutrition" titled "Sensory Insights in Aging: Exploring the Impact on Improving Dietary Through Sensory Enhancement". The full-text download volume of this paper exceeded a thousand within three months after publication, attracting widespread attention from scholars around the world. This research accurately analyzes the sensory function decline phenomenon that occurs in older people as they age, clarifying the impact of sensory changes on dietary intake mechanisms. It points directly to the core pain point of "sensory degeneration leading to decreased appetite and inadequate nutrition intake". The study clearly indicates that as people age, the decline in taste and smell functions in middle-aged and elderly people directly leads to a decrease in appetite, which can easily lead to inadequate nutrition intake in the long term. This finding precisely addresses a common problem in family care and provides a key scientific basis for solving nutritional problems in middle-aged and elderly people. The research also points out the limitations of existing sensory evaluation methods, suggesting the urgency of establishing a dedicated sensory evaluation system for elderly people, and indicating the need for further research on the neurobiological mechanisms of sensory decline, the development of "implicit sensory evaluation techniques", and the optimization of personalized sensory compensation solutions, providing a scientific basis for improving the nutritional quality and quality of life of elderly people. These research conclusions not only fill in the research gaps in related fields but also provide academic support for the precise design of nutritional solutions for middle-aged and elderly people. From research to product, Feihe Aiben protein powder directly addresses the mobility pain points of middle-aged and elderly people This award is not a coincidence, but a reflection of Feihe Aiben's long-term dedication to the field of middle-aged and elderly health. In recent years, Feihe Aiben has also strengthened the construction of a "medical research joint creation" ecosystem, enhanced technology transformation, and continued to promote the commercialization of research results. Feihe Aiben has observed that as people age, middle-aged and elderly people generally face muscle loss problems, resulting in reduced mobility and lower quality of life. However, muscle loss has not received much attention from users, and most nutritional supplements on the market only target calcium supplementation, making it difficult to meet the needs of "muscle-skeletal synergistic maintenance" to improve mobility. Combining the physiological characteristics of weakened intestinal function in middle-aged and elderly people with the in-depth research of this award-winning topic, Feihe Aiben has launched the Feihe Aiben Protein Powder (i.e. "Aiben Jumping Protein Nutritional Powder"). The breakthrough component "Aiben Jumping Protein" is a small molecule milk protein that has been researched for 7 years. Through innovative "milk protein fresh extraction technology" (including fresh and active low-temperature separation, chromatographic ultrafiltration, and directed enzymatic hydrolysis technologies), it achieves the characteristics of "high activity, zero lactose, high absorption rate, and good taste", making it more suitable for the digestive system of middle-aged and elderly people. In addition, the small molecule milk protein contains 18 amino acids (including 9 essential amino acids that the body cannot produce on its own), which can break down into a rich supply of branched-chain amino acids, promote muscle synthesis, inhibit muscle breakdown, and scientifically combine with milk calcium and vitamin D to build a nutritional plan for "muscle-skeletal joint supplementation", systematically improving mobility. Aiben Jumping Protein Nutritional Powder Furthermore, Feihe Aiben has also partnered with Capital Medical University to establish the "Capital Medical University - Feihe Aiben Life Nutrition Research Center" and initiated clinical trials to systematically evaluate its dual improvement effect on the muscle and bone health of elderly people, providing solid medical evidence for the product. Enhancing scientific research layout to help more middle-aged and elderly people embrace a vibrant centenarian life For a long time, Feihe Aiben has adhered to the full chain research and development path of "basic research-clinical validation-product commercialization", rejecting purely theoretical research. In terms of research investment and practice, it closely follows the national aging health strategy. In 2022, it participated in the "Thirteenth Five-Year Plan" national key research and development program "Dietary Intervention and Evaluation Application Demonstration for Age-related Functional Decline", independently undertaking the development of nine dietary products for age-related functional decline; in the collaboration of industry, academia, and research, it conducted joint research with Beijing Forestry University on "the effects of flavor enhancers on the dietary health of elderly people", filling the research gap in the relationship between elderly flavor preferences and health; in clinical validation, it conducted clinical research on interventions for muscle loss at Beijing Hospital, among others. In the future, Feihe Aiben will continue to increase its research investment in the field of middle-aged and elderly health, continuously promote the deep integration of basic research and application development, and develop more solutions for common health problems in middle-aged and elderly people such as brain health, immunity, blood sugar, and blood lipids. Technological innovation will help more middle-aged and elderly people embrace a healthy life of "vibrant centenarians".