Mass Layoffs Hit Blue-Chip Giants: Is AI Replacing White-Collar Jobs as Global Firms Justify Billion-Dollar Investments?

date
20:04 29/10/2025
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GMT Eight
Global blue-chip companies are escalating layoffs due to weak consumer sentiment and efforts to justify significant AI spending. U.S. firms cut over 25,000 jobs this month, while Europe saw over 20,000 reductions. Cuts are focused on white-collar roles vulnerable to AI, a factor driving a 14% increase in average executive AI investment. Despite large corporate reductions, the overall labor market is characterized by a cautious "low-hiring, low-firing" environment.

Global corporations are intensifying workforce reductions as consumer confidence falters and the use of Artificial Intelligence (AI) expands across industries. Major employers such as Amazon, Nestlé, and UPS are tightening their operating budgets, leading to large-scale layoffs around the world.

In the United States, companies have collectively announced more than 25,000 job cuts this month. This figure does not include the 48,000 layoffs UPS disclosed earlier in 2025. Across Europe, workforce reductions now exceed 20,000 positions, with Nestlé accounting for roughly 16,000 of those.

Amazon reportedly plans to trim up to 14,000 corporate roles, while firms such as Target and Procter & Gamble are also scaling back staff in office-based positions most exposed to automation. Target’s cuts affect about 8% of its headquarters employees.

The financial implications of AI adoption are considerable. A recent KPMG analysis found that U.S. executives expect their AI-related investments to rise by about 14% compared with the first quarter, averaging an estimated $130 million over the next twelve months. Nearly four out of five executives surveyed said they face strong pressure to show measurable cost savings and profitability gains from AI initiatives.

Because detailed government data are limited during the ongoing U.S. shutdown, investors have turned their attention to these corporate layoff announcements as an indicator of economic momentum. Meanwhile, payroll processor ADP reported a modest employment increase of roughly 14,000 jobs in the four weeks ending October 11, suggesting the labor market remains in a restrained “low-hiring, low-firing” environment. Economists caution that a faster pace of layoffs could further weaken U.S. growth at a time when inflation and trade tariffs are already weighing on the economy.