HK Stock Market Move | MAO GEPING (01318) rose over 9% Double Eleven big promotion is expected to amplify the brand's momentum JP Morgan believes the company has a significant opportunity for growth.

MAO GEPING (01318) rose more than 9%, as of the time of writing, it rose by 9.2% to 106.8 Hong Kong dollars, with a turnover of 278 million Hong Kong dollars. On the news front, the Double 11 promotion has kicked off, with domestic cosmetics brands announcing their sales mechanisms for the Double 11 promotion. In addition, Li Jiaqi's live broadcast room will start pre-sales on the evening of October 15th. Guotai Haitong pointed out that the Double 11 period has been extended again, with multiple platforms simplifying activity rules, shortening the purchasing decision process, and focusing on the sector catalyzing the peak season strong product momentum and strong brand performance of enterprises. The Double 11 promotion usually benefits from amplifying the brand momentum. Key recommendations include targets with significant single-product sales in the past 25 years, trends of significant growth in new brands, stable and high-growth targets, and targets expected to bottom out and potentially reach a turning point. JPMorgan Chase released a research report stating that MAO GEPING, with its 25 years of history and differentiated consumer experience (personalized makeup and skincare services), is believed to have a significant opportunity for growth and is expected to double its market share in the high-end cosmetics market, currently at 2%. The bank believes that MAO GEPING's enhanced brand equity, unique offline operations to improve penetration, stable product supply, and category expansion should drive its revenue and profit CAGR to 31% from 2025 to 2027, surpassing peers at 19% and 16%. The bank stated that its recent catalysts include the upcoming Double 11 promotion.