ZIBUYU (02420) announces its interim results, with a net profit attributable to shareholders of approximately 1.06 billion yuan, an increase of 15.9% year-on-year.

ZIBUYU (02420) announced its mid-term performance in 2025, with total revenue of approximately 1.9613 billion yuan, a significant year-on-year increase of 34.1%. Shareholders' net profit attributable to the company is approximately 106 million yuan, a year-on-year increase of 15.9%. Basic and diluted earnings per share are approximately 0.22 yuan. According to the announcement, the growth in revenue is mainly due to the group actively carrying out brand building and vigorously expanding non-Amazon channels, with significant growth in core brands and non-Amazon channels driving company revenue growth. In the first half of 2025, the company enhanced brand power from multiple dimensions, achieving a significant growth in core brands. In terms of organizational structure, the company completed department restructuring with a brand orientation, implemented brand vertical specialization, emphasized cross-department strategic coordination, making resource investment more focused and targeting more clear; in terms of brand visual dimension, the company completed visual upgrade of core brands, conveying aesthetic value with more recognition language, strengthening brand tonality perception; in terms of product design dimension, the design department conducted original designs based on brand tonality fusion with fashion elements, significantly improving product development efficiency, and new product market performance was outstanding; in terms of brand marketing dimension, the company for the first time constructed a brand book to clarify user profiles, conducted content marketing on overseas social media, collaborated with overseas top KOLs for brand promotion, and laid out brand storytelling on platforms such as TikTok, gradually building overseas communities, cultivating fan bases, increasing brand exposure, and driving sales conversion. In the first half of 2025, the company accelerated the construction of omni-channel, with rapid growth in non-Amazon channel revenue. Leveraging the advantages of operating all categories and a more optimized division of labor, the company increased resource investment in non-Amazon channels while ensuring steady growth of the Amazon base. Non-Amazon channel revenue achieved rapid growth with profits maintained at a high level. Revenue from TikTok and Temu platforms increased significantly by 51.3% and 79.3% respectively compared to the same period last year; at the same time, the company expanded the layout of its own website, continually making efforts in the high-end market through the RQ brand, with revenue from own website rising nearly nine times year-on-year. In the first half of 2025, the company continued to optimize its global supply chain system and achieved a breakthrough in overseas production capacity for the first time. The company implemented a centralized procurement strategy, selected high-quality partners through the establishment of a supplier performance assessment mechanism, concentrated upstream production capacity allocation, effectively reduced procurement costs, and shortened the production cycle. In addition, in the first half of the year, the company achieved a breakthrough in overseas production capacity, focusing on laying out the Vietnam supply chain and gradually expanding production capacity in countries such as Myanmar, Malaysia, and Cambodia in Southeast Asia, laying a solid foundation for the subsequent deployment of a global supply chain network and expansion of overseas production capacity.