SMOORE INTL (06969) has released its interim financial results, with a adjusted net profit of 737 million yuan, a decrease of 2.1% year-on-year.

SMOORE INTL (06969) announced its interim performance for the 6-month period ending on June 30, 2025. The group achieved a revenue of RMB 6.013 billion, an increase of 18.3% year-on-year; adjusted net profit decreased by 2.1% to RMB 737 million; net profit decreased by 27.96% to RMB 492 million; basic earnings per share were 8.08 cents. In the first half of 2025, the group's revenue reached approximately RMB 6.013 billion, an increase of about 18.3% compared to the same period last year. This sales performance was mainly due to more effective enforcement actions against non-compliant products in major global markets, as well as the group's ability to rapidly launch innovative compliant new products to meet market demand, enabling the group's atomization business to recover. On the one hand, the group seized this opportunity to assist electronic atomization customers in quickly launching innovative, compliant products to fill the market gap left by the ban on non-compliant products. The group's ToB business achieved revenue of approximately RMB 4.739 billion, an increase of about 19.5% year-on-year. On the other hand, the self-owned brand electronic atomization business continued to grow its market share in key regions by expanding channel coverage and deepening localization operations. Therefore, driven by the strong performance of the industry-leading brand VAPORESSO, the self-owned brand business achieved revenue of approximately RMB 1.274 billion, an increase of about 14.1% year-on-year. The group attaches great importance to close interaction with end users, using this to understand consumer preferences, improve product shelving rates, and drive sales growth. During the review period, the group continued to invest in localization operations and expand retail channel coverage in major global markets. At the same time, leveraging its own market insights and channel coverage advantages, the group has deepened cooperation with some customers. In addition to product development and manufacturing, the group has also provided marketi...