New Stock News | Laoxiang Chicken submits documents to the Hong Kong Stock Exchange for the second time this year, with 1564 fast food stores in 58 cities in China.

According to the disclosure by the Hong Kong Stock Exchange on July 7th, LXJ International Holdings Limited (referred to as "Hometown Chicken") has submitted its listing application to the main board of the Hong Kong Stock Exchange, with CICC and HAITONG INT'L as its joint sponsors. This is the second time the company has submitted the application this year. According to the prospectus, Hometown Chicken is the largest Chinese fast-food (QSR) brand in China. Based on data from Zhoushi Consultancy, in terms of total transaction volume, the company ranked first with a market share of 0.9% in the Chinese Chinese fast-food industry in 2024; and eighth with a market share of 0.5% in the Chinese fast-food industry in 2024. By offering high-quality and delicious Chinese home-cooked dishes and convenient and friendly service, the company has become a widely recognized dining brand nationwide. Through more than 20 years of improvement and innovation, the company has created a menu centered around chicken soup and chicken dishes that are loved by customers. The company started with self-operated stores and has been committed to improving every aspect of its operations, focusing on supply chain management, store operations, menu development, and customer engagement. As a result, the company has gained valuable insights into standardized operations, leading to increased efficiency. Based on these insights, the company began exploring a franchise model in 2020 and has continuously developed and refined this model. The company has established a network of self-operated and franchise stores that balance quality and expansion. As of April 30, 2025, the company has 1,564 stores in 58 cities in China, including 911 self-operated stores and 653 franchise stores, covering 9 provinces. The company aims to be the customers' home kitchen, providing a safe, convenient, and delicious dining experience with high-quality Chinese dishes, allowing customers to enjoy delicious food anytime, anywhere. As of the four months ending on April 30, 2025, the company has served over 92 million customers, meeting dining needs in various scenarios. Upholding the core values of health, richness, cleanliness, and warmth, the company has earned customers' trust, laying a foundation for the brand's reputation. Leveraging a mature dining network and digital capabilities throughout the entire value chain, the company is committed to becoming part of people's lives, integrating into daily life, providing convenient, reliable, and convenient dining choices, and meeting the daily dietary needs of people across China. According to data from Zhoushi Consultancy, the company's achievements include: The company is one of the first Chinese fast-food companies in China to implement standardization throughout the entire value chain before opening the first restaurant by establishing a series of proprietary standardized manuals. The company is the only major Chinese fast-food company in China with a full industry chain layout. The company is the first and only Chinese fast-food company in China to implement a comprehensive traceability system, that enables complete control over the entire supply chain process. In 2024, the company released a "Menu Traceability Report" that detailed the menu and over 300 suppliers. As of June 30, 2025, the company remains the first and only Chinese fast-food company in China to take this initiative, further reinforcing its commitment to transparency and food safety. Among the top five Chinese fast-food companies (based on total transaction volume in 2024), the company ranked first in terms of average daily sales per store and table turnover rate. Specifically: In 2024, the company's average daily sales per store was RMB 15,100, higher than the industry average below RMB 5,000 and the average of RMB 11,000 for the remaining five major Chinese fast-food companies. In 2024, the company's average table turnover rate was 4.4, higher than the industry average below 3 and the average of 4.0 for the remaining five major Chinese fast-food companies. The company is one of the first Chinese fast-food companies in China to adopt digital tools throughout the entire value chain. Starting in the 2010s, the company has utilized digital tools and established an internal IT center and digital growth department in 2016 and 2020 respectively. The company has built a business intelligence system with data assets at its core and a data-driven business intelligence system, deeply integrating data-driven decision-making into business operations. Leveraging its digital capabilities, the company has constructed an integrated digital system centered around people, goods, and venue, enabling efficient collaboration and optimization of consumer interactions, product development, and restaurant operations, driving the standardization and intelligence of the entire business. In terms of performance, in the fiscal years 2022, 2023, 2024, and the four months ended April 30, 2025, the company achieved revenues of approximately RMB 4.528 billion, RMB 5.651 billion, RMB 6.288 billion, and RMB 2.120 billion respectively; during the same period, net profits were approximately RMB 252 million, RMB 375 million, RMB 409 million, and RMB 174 million respectively.