CICC: Maintains "outperform" rating on BOSIDENG (03998) with a target price of HK$5.63.
In a volatile environment, the high growth of the OEM business reflects the company's active expansion of high quality new customers, the ability to quickly respond to orders, and the benefits brought by the expansion of overseas production capacity layout.
CICC released a research report stating that it is maintaining its basic forecast for BOSIDENG (03998) FY26 EPS at 0.34 yuan and introducing a FY27 EPS forecast of 0.38 yuan. The current stock price corresponds to a 12/11 times FY26/27 P/E ratio. They maintain an outperform industry rating and an unchanged target price of 5.63 Hong Kong dollars, corresponding to a 15/14 times FY26/27 P/E ratio, with a 22% potential upside from the current stock price.
Key points from CICC:
FY25 performance (April 2024-March 2025) meets expectations
The company's FY25 revenue increased by 12% year-on-year to 25.9 billion yuan, and net profit attributable to shareholders increased by 14% to 3.5 billion yuan, meeting the banks expectations. The company declared a final dividend of 22 Hong Kong cents per share, corresponding to a full-year dividend payout ratio of approximately 84%.
The core down business continues to maintain steady growth
Despite unfavorable factors such as a high base, warm winter, and fluctuations in the consumption environment, the brand's core down business recorded a 7% revenue growth in 2HFY25, reflecting the company's brand influence and sales resilience in the down industry. By channel, direct sales/wholesale revenue increased by 1%/47% respectively. The company continued to focus on building benchmark Top stores and as of the end of March, approximately 31% of the company's stores were located in first and second-tier cities, a year-on-year increase of 2.8ppt; meanwhile, the company focused on strategic growth market expansion, opening a net of 253 stores throughout the fiscal year. In terms of brands, core brand BOSIDENGs revenue increased by 7% to 13.2 billion yuan in 2HFY25, accounting for 85% of down business revenue. OEM business FY25 revenue increased by 26.4% to 3.37 billion yuan, with high growth in the OEM business reflecting the company's active expansion of high-quality new customers, the capability to quickly fulfill orders, and the effectiveness of expanding overseas production capacity in a fluctuating environment.
Healthy inventory turnover and good expense control
The company continued to strengthen integrated inventory operations, increasing inventory turnover days by 3 days to 118 days at the end of FY25. Sales and administrative expense ratio decreased by 2.4ppt to 42% in 2HFY25, mainly due to operational efficiency improvements and good expense control, with operating profit margin increasing by 0.3ppt to 20.4%.
Development trends
The company plans to adhere to a dual-focus strategic direction, focusing on the core down business and fashionable functional technology apparel, leading with the brand, innovating and developing multi-category products, deepening market operational strategies at multiple levels, implementing a customized strategy for each store, and accurately matching people, goods, and flow.
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