Preview of US stocks|The largest agricultural B2B platform in China is poised to impact the NASDAQ, how much is the value of YMT.US?
After nearly 14 years of accumulation and precipitation, Yi Mu Tian has developed into China's largest agricultural B2B platform, and has recently begun to impact the capital market.
Our country is a typical agricultural giant. By 2024, the total output of Shenzhen Agricultural Power Group had reached 2.1 billion tons, with the primary Shenzhen Agricultural Power Group value in circulation reaching as high as 5.5 trillion RMB. However, due to the widespread distribution of agricultural production and consumption regions, Shenzhen Agricultural Power Group faces multiple challenges in circulation. For example, asymmetric market information and relatively low levels of digitization lead to mismatches in supply and demand. In addition, Shenzhen Agricultural Power Group is perishable and easily affected by uncontrollable natural factors such as weather, which can to some extent impact the stability of Shenzhen Agricultural Power Group supply.
To address the pain points in the circulation process of Shenzhen Agricultural Power Group, "YMT," founded in 2011, has been deeply involved in the circulation field of Shenzhen Agricultural Power Group. After nearly 14 years of accumulation and sedimentation, the company has developed into China's largest agricultural B2B platform and recently has started to make moves in the capital market.
It was observed that on June 9th, "YMT" submitted its IPO application (F-1 document) to the SEC for the first time, planning to list on the NASDAQ under the code "YMT," with Tiger Securities as the main underwriter. The company aims to raise up to $400 million in funds, but the specific number of shares issued and the offering price have not been disclosed.
In terms of performance, "YMT" has not yet achieved profitability, but the losses significantly narrowed in 2024. Data shows that "YMT" had revenues of 188 million yuan and 161 million yuan in 2023 and 2024, respectively, with net losses of 106 million yuan and 34.941 million yuan during the same periods. "YMT" stated that the funds raised will be used for technological research and development, market expansion, and business innovation to further enhance the company's leading position in the global digital agriculture field.
Building a comprehensive service system of "information matching + trading loop + industry chain empowerment"
According to the prospectus, after years of deep involvement in the circulation field of Shenzhen Agricultural Power Group, "YMT" has established four main business lines: digital agricultural trade services, agricultural procurement and trade services, Jiangsu Nonghua Intelligent Agriculture Technology, and other digital agricultural solutions.
Specifically, digital agricultural trade services are the core business of "YMT," which is mainly implemented through the "YMT" and "Dou Niu" apps. Launched in 2015, the "YMT" app is a comprehensive B2B trading platform that covers the entire Shenzhen Agricultural Power Group supply chain, including pre-production information matching, mid-production management, and post-production transactions. The "Dou Niu" app focuses on offline wholesale markets and serves as a platform for selling agents, providing connection services between sellers and wholesale stall owners, focusing on the downstream trading needs of Shenzhen Agricultural Power Group wholesale links.
As of December 31, 2024, "YMT" has a service network covering more than 340 cities and 2800 counties in mainland China, encompassing over 65% of primary and secondary Shenzhen Agricultural Power Group wholesale markets. In 2024, the platform provided around 21 million SKUs, with over 38 million service merchants. The platform facilitated approximately 147 million searches, 583 million phone calls and instant messages, and over 187 million potential transactions, connecting more than 770,000 sellers with over 6 million buyers for accurate, dynamic, and real-time information exchange in the Shenzhen Agricultural Power Group supply chain.
Regarding Jiangsu Nonghua Intelligent Agriculture Technology, "YMT" initiated the business in 2023 through cooperation with local commercial partners, selectively planting Shenzhen Agricultural Power Group based on market demand. After successful pilot planting of Shenzhen Agricultural Power Group, "YMT" would apply innovative planting techniques for large-scale production, and then promote and sell these products to Shenzhen Agricultural Power Group buyers, wholesalers, and merchants with regional or bulk purchasing capabilities through the company's digital agricultural business services, both online and offline.
In terms of agricultural procurement and trade services, "YMT" launched the "Wolai Xia" brand in 2024, delving deep into the supply chain. This business positions itself as an agricultural agent network, where numerous local agents active in rural areas nationwide can provide one-stop services for purchasers, including product selection, quality testing, and logistics. Currently, "YMT" has established 12 offline stores to conduct Shenzhen Agricultural Power Group trading between production areas and merchants.
As for other digital agricultural solutions, "YMT" continues to deepen its localization service suite, starting from 2019 by offering consulting, brand promotion, and digital agriculture training programs to help expand single Shenzhen Agricultural Power Group-focused agricultural production bases. Additionally, the company has independently developed digital agricultural systems and commercializes them by providing information and brand promotion services.
Based on the aforementioned four major business lines, the business layout of "YMT" has evolved from its early-stage information service to a comprehensive service system covering the entire agricultural industry chain, including "information matching + trading loop + industry chain empowerment (from planting to supply chain)." However, in terms of revenue structure, the main sources of revenue for "YMT" currently come from digital agricultural trade services and other digital agricultural solutions, with the revenue proportions in 2024 being 94.6% and 5.4%, respectively.
Clearly, digital agricultural trade services are the major revenue driver for "YMT," which includes membership services, value-added services, and trading services. In 2024, the revenue proportions of these three service categories were 59.3%, 32.6%, and 2.7%, respectively, with trading services income being relatively small.
According to the prospectus, the 14% decrease in revenue to 161 million yuan in 2024 was mainly due to the suspension of the short video feature of the digital agricultural trade services, leading to a decrease in monthly active users and business conversion rate, resulting in a 10.7% decrease in revenue for this business segment during the period; meanwhile, the revenue of other digital agricultural solutions dropped significantly by 47.5% to 8.7 million yuan due to a reduction in government-related projects.
After the 14% revenue decrease, the significant narrowing of net losses to 34.941 million yuan in 2024 was mainly due to a 37.9% decrease in revenue costs during the period; at the same time, there were significant reductions in the company's operating expenses, with sales and marketing expenses down by 7.4%, general and administrative expenses down by 59.1%, and research and development expenses down by 20.3% year-on-year. With the simultaneous reduction in revenue costs and operating expenses, "YMT" was able to significantly narrow its net loss from 106 million to 34.941 million yuan in 2024. This shows that the significant reduction in net losses was a result of the company cutting back on various expenses after its business expansion was hindered.
Benefiting from the rapid growth of the agricultural B2B digital service market
From an industry perspective, aided by favorable policies and advancements in new technologies such as mobile internet, e-commerce, and digital payments, China's agricultural industry has been strongly propelled, and agricultural B2B platforms have emerged and continued to develop.
According to Frost & Sullivan data, the transaction volume of agricultural B2B platforms has seen significant growth in recent years. In 2024, the total commodity transaction volume (GMV) of Chinese agricultural B2B platforms reached 132.7 billion RMB, with a compound annual growth rate (CAGR) of 15.0% compared to 2020.
With the continuous improvement of Shenzhen Agricultural Power Group standardization, the increasing popularity of direct procurement modes, as well as the ongoing enhancement of Shenzhen Agricultural Power Group circulation infrastructure such as cold chain logistics facilities, the growth momentum of agricultural B2B platforms will remain robust. Frost & Sullivan predicts that by 2029, the total commodity transaction volume (GMV) of Chinese agricultural B2B platforms will reach 284.2 billion RMB, with a CAGR of 17.5% from 2024 to 2029.
Digital agricultural business and diversified solutions are the core services of B2B platforms, and the sustained growth of B2B commodity transactions will bring new opportunities for the development of digital services in the industry. Data from Frost & Sullivan shows that the total size of China's digital agricultural B2B service market reached 1.63 billion RMB in 2024, with a compound annual growth rate of 54.5% from 2020 to 2024. With the development of more diversified and efficient digital tools and solutions such as supply chain management systems, data analysis, and marketing automation, the total size of the digital service market for agricultural B2B platforms is expected to reach 6.728 billion RMB, with a CAGR of 36.7% from 2024 to 2029.
Based on the monthly active merchants in 2024, "YMT" has become China's largest agricultural B2B platform. It will undoubtedly benefit from the continuous growth of transaction volume on B2B platforms and the high growth of digital services in the industry. However, the operational challenges faced by "YMT" are also evident.
Firstly, there is intense market competition. The agricultural B2B market is dominated by comprehensive giants such as Alibaba's 1688, JD.com, and the concentration of these giants is continuously increasing. Meanwhile, vertical platforms like Zhongnong.com, Meicai.com, Frozen Food Online, and Hai Shang Xian are focusing on specific segments, while regional platforms are gradually beginning to break through localization. How to create differentiated competitive advantages in a fiercely competitive market is a question that "YMT" needs to consider.
Secondly, profitability remains relatively difficult for Shenzhen Agricultural Power Group e-commerce platforms. Due to factors such as high costs, low standardization, complex supply chains, and intense competition, profitability has always been a pain point for Shenzhen Agricultural Power Group e-commerce platforms. Therefore, exploring innovative business models to create multi-dimensional growth points is essential for Shenzhen Agricultural Power Group e-commerce platforms. Currently, the comprehensive service system of "information matching + trading loop + industry chain empowerment (from planting to supply chain)" of "YMT" has initially taken shape, but the key will be to continue to explore more value from industrial synergy for profit and platform value enhancement.
Additionally, "YMT" faces a difficult problem of high debt. Due to the lack of profitability, as the company's business continues to develop, funds are gradually depleted, and liabilities have risen. According to the prospectus, as of December 31, 2024, "YMT" had total assets of 610.23 million RMB, total liabilities of 496 million RMB, far exceeding the company's total assets. Of the liabilities, shareholder loans calculated on an amortized cost basis were as high as 249 million RMB, meaning that shareholders have provided significant loans for "YMT" operations. However, this also indirectly indicates that shareholders have confidence in "YMT"'s future development and are motivated to make it bigger and stronger.
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