Make a Friend (01450) 618 Grand Promotion Sets Off the Live Streaming Industry DeepSeek Era, DIGIHUMAN helps break 2.1 billion.
In the just-concluded 618 promotion, Make Friends handed in an impressive report card with strong competitiveness.
In the just-concluded 618 promotion, by virtue of its strong competitiveness, Jiaoge Pengyou (01450) handed in an impressive report card. As of June 20, the total platform GMV exceeded 2.1 billion yuan, a year-on-year increase of 17.2%, with over 6 million orders and a total of 750 million viewers. Among them, the effective orders on the Taobao platform increased by 65% year-on-year, on the Douyin platform by 42%, and the newly established Baidu Youxuan platform's two live broadcasts exceeded 1.05 billion yuan in GMV. DIGIHUMAN's live broadcasts have also made history, being called the "DeepSeek" of the live streaming industry.
DIGIHUMAN live streaming has become a new growth engine. Luo Yonghao's first live stream on DIGIHUMAN set a record of 55 million yuan GMV. His actions and language highly restore the authenticity of real human beings, with AI accessing the knowledge base 13,000 times, generating 97,000 words of explanatory content. DIGIHUMAN live streaming breaks the limitations of time and space, operates 24 hours a day, optimizes manpower allocation, and reconstructs the business logic.
In addition, Jiaoge Pengyou's independently developed "Friend Cloud" live streaming business platform, empowered by AI, provides stable and efficient operational support for over 5,000 live broadcasts. It handles over 820,000 product selection processes and has high compliance audit records of 870,000, significantly improving the efficiency and standardization of live retail business. AI technology is also used in tasks such as speech writing, short video script analysis, product sub-title optimization, trend prediction of popular products, inventory optimization, business data analysis, etc., significantly enhancing user experience and conversion rates.
In the future, Jiaoge Pengyou will continue to explore the potential of AI and DIGIHUMAN live streaming to lead e-commerce into a new era of AI.
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