SensorTower: In the first quarter, global short video app in-app purchase revenue nearly reached 700 million USD, a threefold increase year-on-year.

SensorTower reported that in the first quarter of 2025, the global in-app purchase revenue of short video apps approached 700 million US dollars, nearly four times the revenue in the first quarter of 2024. Leading the way are short video apps with first-mover advantage such as "ReelShort" and "DramaBox", while newcomers in the market like "DramaWave", "NetShort" and "FlickReels" which launched in the second half of 2024, are growing rapidly. Global in-app purchase revenue of short video apps approaches nearly 2.3 billion US dollars Since 2024, the in-app purchase revenue of global short video apps has been growing rapidly, from 178 million US dollars in Q1 of 2024 to nearly 700 million US dollars in Q1 of 2025, expanding the market size nearly four times. As of March 2025, the global in-app purchase revenue of short video apps is nearing 2.3 billion US dollars. The download volume of short video apps is also rapidly increasing, with over 370 million downloads globally in the first quarter of 2025, which is 6.2 times higher than Q1 of 2024. As of March 2025, the cumulative download volume of global short video apps is close to 950 million. The United States market contributes the most revenue, while emerging markets in Latin America, Southeast Asia, and India show outstanding growth in downloads The United States is the market with the highest revenue for short video apps, with a 20% increase in revenue in Q1 of 2025, nearing 350 million US dollars, contributing 49% of the global revenue for the quarter. It is a fiercely competitive market for short video apps to go global. In emerging markets such as Latin America, Southeast Asia, and India, where the number of mobile users is large, the short video market is booming, providing key growth opportunities for new players. In the first quarter of 2025, the download volume of short video apps in the Latin American market increased by 69%, reaching nearly 100 million downloads (excluding third-party Android market downloads). "DramaWave" saw a 27-fold increase in downloads in the Latin American market, surpassing leading short video apps to top the download charts. This market also provides ample growth opportunities for newcomers like "RapidTV", "MeloShort", "FlickReels", and "Swift Drama". The Southeast Asian market also shows outstanding growth, with a 61% increase in downloads in Q1 of 2025, nearing 87 million downloads (excluding third-party Android market downloads). "DramaWave", "FreeReels", and "Melolo" saw a 16-fold, 11-fold, and 21-fold increase in download volume, ranking 2nd, 4th, and 6th on the Southeast Asian short video download charts. "ReelShort" and "DramaBox" lead the way, while newcomers like "DramaWave" are rapidly rising In the first quarter of 2025, the in-app purchase revenue of "ReelShort" and "DramaBox" increased by 31% and 29% respectively, reaching 130 million and 120 million US dollars, leading the overseas short video app revenue and growth charts. As of March 2025, the cumulative revenue of "ReelShort" and "DramaBox" globally reached 490 million and 450 million US dollars. Newcomers like "NetShort", "DramaWave", "FlickReels" that launched in the second half of 2024 showed impressive revenue growth, entering the top ten list of overseas short video revenue. In March 2025, "NetShort" frequently released hit short videos like "Evil Bride vs CEO's Secret Mom", entering a fast growth trajectory with a 171% revenue increase in Q1 of 2025, ranking 5th on the overseas short video revenue list. Sensor Tower data shows that since its launch in July 2024, "NetShort" has continued to grow in revenue and downloads, accumulating over 57 million US dollars in revenue as of April 2025. "FlickReels" saw a 375% revenue increase this quarter, ranking 7th on the overseas short video revenue list. In the US market, "FlickReels" performed exceptionally well, jumping to 3rd place on the overall iOS download chart on March 8th with the launch of the popular short video "The Reunion of Genius Baby", and maintaining 2nd place on the iOS download chart from March 9th to 11th. In terms of downloads, "DramaWave" made a rapid breakthrough in the Southeast Asian and Latin American markets, with a more than 10-fold increase in downloads in Q1 of 2025, ranking 2nd on the overseas short video download chart and becoming the short video app with the largest download growth in Q1 of 2025. Newcomers like "Kuku TV", "RapidTV", "NetShort", "FlickReels", "FreeReels", "MeloShort", and "StardustTV" showed significant growth in download volume in Q1 of 2025, standing out in a market still dominated by leading short video apps. "DramaWave" saw a more than 10-fold increase in download volume in Q1 of 2025 In September 2024, SKYWORK AI's short video app "DramaWave" officially entered the overseas market, earning an average rating of 4.9 stars on the US App Store for its rich content, dramatic plot, high-definition videos, multilingual subtitles, and frequent updates. In early February, the launch of hit short videos like "Married My Sister's Fiance" quickly ignited the market, leading to a rapid increase in downloads for "DramaWave". Sensor Tower app insight data shows that in the first quarter of 2025, the global download volume of "DramaWave" increased by more than 10 times, reaching a cumulative download volume of 53 million times and revenue of 47 million US dollars by the end of April 2025. "DramaWave" initially focused on emerging markets like Southeast Asia and Latin America, which together accounted for 72% of the total download volume. In these markets, where Android device ownership is higherMaking its Android download percentage as high as 86%. With the rapid growth of the Latin American and Southeast Asian markets, the average monthly active user scale of "DramaWave" has significantly increased, ranking second in April 2025, only behind the champion "DramaBox"."DramaWave" has quickly risen through localized advertising and social media platforms such as TikTok. Paid advertising is an important source of downloads for "DramaWave", with paid ad downloads accounting for over 80% from September to December 2024. Unity is the main platform for in-app advertising for "DramaWave".