IDC: The market share gap for smartphones priced above $600 between China and the United States decreased by 0.6 percentage points year-on-year.

According to the latest research by the International Data Corporation (IDC), in the first quarter of 2025 (25Q1), the global shipment of smartphones priced at $600 or above totaled 87.57 million units. China and the United States, the two largest single smartphone markets in the world, accounted for 22.0% and 25.3% of the shipment share of smartphones priced at $600 or above, respectively. The shipment share gap between the two countries narrowed by 0.6 percentage points compared to the previous year, and remained relatively stable compared to the previous quarter. IDC believes that on a global scale, as the shipment of smartphones priced at $600 or above in China approaches that of the United States, the competition for market share of high-end smartphones between China and the United States will be inevitable. Looking back at 2024, the difference in market share of smartphones priced at $600 or above in China and the United States was maintained at around 3%. Except in the second quarter of 2024 (24Q2) when there was a significant surplus - driven by the promotion of 618, the Chinese market was 6.3 percentage points higher than the US market. The "Guobu" policy has promoted smartphones in different price ranges, with a noticeable increase in the market share of smartphones in the main price range ($200-800) (+3.5%). In the first quarter of 2025 (25Q1), the market share of mid-range ($200-400) smartphones increased by 2.7% year-on-year, while the market share of high-end smartphones ($600 or above) increased by 2.2% year-on-year. Subsidies have attracted more consumers to buy cost-effective phones and also prompted some consumers to upgrade their consumption. In this process, Huawei, Xiaomi, and OPPO have made significant profits, with a significant year-on-year increase in market share in the $200-800 market. In the first quarter of 2025 (25Q1), Huawei, Xiaomi, and OPPO accounted for 21.5%, 20.2%, and 19% of the market share of smartphones priced at $200-800 in China, while in the first quarter of 2024 (24Q1), these numbers were 16.4%, 17.2%, and 18.8%, respectively.