Two cups of coffee for just 6 yuan! Luckin Coffee (LKNCY.US) apologizes for the erroneous pricing of the Coconut Cloud Combo. Ele.me stores temporarily closed.

date
18/04/2022
avatar
GMT Eight
On the morning of April 18th, several users reported that Luckin Coffee's (LKNCY.US) Ele.me store had extremely low prices, with two cups of coffee originally priced at 64 yuan available for only 6 yuan. Subsequently, Luckin issued an apology letter stating that due to internal operational staff configuration errors, the price of Luckin's Coconut Cloud Combo appeared as an error for a short period of time, and the store was subjected to a large number of abnormal orders and pressures. In order to maintain normal operations, Luckin has now urgently cancelled the abnormal orders on the Ele.me platform, temporarily closed the Ele.me store, and will consider compensating users and notify them separately. It is reported that on April 11th, Luckin Coffee and Hainan Coconut Tree Group jointly launched the co-branded product "Coconut Cloud Latte," which sold over 130 cups on its debut day and over 660,000 cups in total. As of April 17th, the sales volume of Coconut Cloud Latte has exceeded 4.95 million cups, with total sales exceeding 81 million yuan.