ACTIVATION GP (09919) announces annual performance, with a net profit attributable to shareholders of 79.243 million Hong Kong dollars. It plans to distribute a final dividend of 3.7 Hong Kong cents per share and a special dividend of 3.3 Hong Kong cents per share.

ACTIVATION GP (09919) released its annual performance for the fiscal year ending on December 31, 2024, with a revenue of 848 million yuan (RMB, the same below); gross profit of 254 million yuan; attributable net profit to shareholders of 79.243 million yuan; basic earnings per share of 10.88 cents; proposed final dividend of 3.7 Hong Kong cents per share and special final dividend of 3.3 Hong Kong cents per share. The announcement stated that the group is a leading pan-fashion brand marketing group in Greater China, mainly focusing on experiential marketing; digital marketing and promotion; and intellectual property (IP) expansion services in Greater China. The group has accumulated over 550 globally renowned brand clients, including well-known high-end fashion brands; well-known high-end automobile brands; and Chinese domestic brands. According to data from Insight Industry Consulting Limited, the group remains the largest provider of high-end luxury brand experiential marketing services in Greater China, with a market share of 13.8% in 2024. Despite facing challenging conditions, the group continues to demonstrate its resilience and industry leadership position by successfully hosting various prestigious events for globally renowned luxury brands. In 2024, the group completed iconic events such as CHANEL's 2024/25 Craft Workshop series in Hangzhou, and the MONCLER GENIUS "City of Genius" Shanghai show, setting a new benchmark for experiential marketing in the luxury goods industry. These events not only showcase the group's outstanding expertise in providing world-class marketing events, but also solidify its position as a trusted partner for leading luxury brands worldwide.