Global Fashion to go public in the United States receives approval from the China Securities Regulatory Commission, planning to issue no more than 1.4375 million shares.

date
27/02/2025
avatar
GMT Eight
On February 27th, the China Securities Regulatory Commission issued a notice of overseas issuance and listing filing for Beijing Zhongxi Helichuang Culture Media Co., Ltd.'s substantial controlling Cayman company Unitrend Entertainment Group Limited (referred to as Global Fashion Entertainment Group). Global Fashion Entertainment intends to issue no more than 1,437,500 common shares and list on the Nasdaq Stock Exchange in the United States. It is understood that Global Fashion Entertainment is a cultural media company headquartered in Beijing, with main business including TV program distribution and advertising placement. The company serves as a bridge between TV production companies and media platforms, generating revenue by acquiring distribution rights of TV shows and reselling them to TV stations and media platforms. Additionally, the company actively promotes digital media advertising, such as selling advertising space on the Lebocast screen mirroring application. Global Fashion Entertainment earns revenue through various means. On one hand, the company collaborates with TV producers to sell distribution rights to TV stations and media platforms, collecting fixed distribution fees or sharing profits according to agreed upon percentages. On the other hand, the company accelerates cooperation between numerous brands, advertising agencies, and national TV stations and online media platforms by selling and distributing advertising space, and earns commissions from it.

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