HK Stock Market Move | ZJLD (06979) rose more than 6% during the trading day. Liquor companies are intensively controlling inventory during the off-peak season, with Zhenjiu recently implementing measures to control quantity and maintain prices.

ZJLD (06979) rose more than 6% intraday, up 4.16% as of the time of writing, at 7.01 Hong Kong dollars, with a turnover of 102 million Hong Kong dollars. On the news front, since 2025, Shanxi Xinghuacun Fen Wine Factory, Luzhou Laojiao, Xijiu, Jiugui Liquor and other liquor companies have successively issued notices to stop production, leading the industry into a "control of goods" trend. Tianfeng believes that the industry adjustment period actively controls the supply side or accelerates the pace of channel supply and demand rebalancing reconstruction. At the same time, sacrificing in the short term on "quantity" is expected to boost industry price expectations, promote the stabilization and rebound of "price", and drive the industry's channel ecology back to a healthy state. It is reported that Guizhou Zhenjiu previously issued a notice to stop accepting sales orders for the third-generation Zhen Fifteen (including non-prize) products starting from January 10, and the upgraded fourth-generation Zhen Fifteen will be introduced to the market, with the third-generation Zhen Fifteen no longer in production. On January 21, Lidu Jiuye issued a notice to suspend the supply of products such as Lidu Sorghum 1308 Intangible Cultural Heritage, Lidu Sorghum 1955, and Lidu Sorghum 1975 with immediate effect.