CH ENV ENERGY (00986) has been appointed as the sales agent for Sichuan Du Fu Wine Industry and will be renamed "Du Fu Wine Industry Group."

date
24/02/2025
avatar
GMT Eight
CH ENV ENERGY (00986) announced that on February 24, 2025, the company entered into a sales agency agreement with Sichuan Dufu Liquor Industry Group Co., Ltd. (Sichuan Dufu Liquor Industry), appointing the company as the sales agent for Sichuan Dufu Liquor Industry to promote and sell liquor products in specific markets. The group is mainly engaged in jewelry design, marketing, and lending businesses. Jewelry purchases are typically considered luxury items with a long buying cycle. The recent economic uncertainties have impacted consumer spending, causing consumers to be more conservative in their spending, especially on non-essential and luxury items. As a result, the group's jewelry business has not rebounded and has been declining over the past four years. Recognizing the expertise of the group in consumer goods, the company plans to use its experience to explore more resilient market segments to improve its revenue sources. Therefore, the board has identified business opportunities in the liquor industry, as liquor consumption frequency is often higher compared to the jewelry industry. The board believes that entering into a sales agency agreement is a strategic opportunity for the group to explore diversifying revenue sources and potentially bringing in more income. The board recommends changing the company's name from "China Environmental Energy Investment Limited" to "Dufu Liquor Group Limited" and adopting "Dufu Liquor Group Co., Ltd." as the second Chinese name, which has not been registered with the Registrar of Companies in Bermuda and is for identification purposes only.

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