Synagistics (02562) launches an immersive program to drive the live streaming e-commerce market.

SYNAGISTICS (02562) announces the latest update on "SuperStreamer Asia". "SuperStreamer Asia" is a new reality show aimed at showcasing the talents aspiring in the live streaming industry, while highlighting the growing role of live streaming in today's digital economy. The show is led by the company's wholly-owned subsidiary, Synagie Pte. Ltd. (Synagie), and in collaboration with Fly Entertainment. "SuperStreamer Asia" combines elements of entertainment, e-commerce, and technology, aiming to provide a unique experience for participants and viewers. The first episode will premiere in Singapore, followed by launches in various Southeast Asian markets. The format of "SuperStreamer Asia" will involve tasks such as live selling and storytelling to test the creativity and entrepreneurial skills of the participants. Participants not only have the opportunity to enhance their skills and expand their audience, but also compete for the highest honor in the live streaming industry. The live streaming market in Singapore is experiencing explosive growth, according to the e-Conomy SEA report jointly released by Google, Temasek, and Bain & Company. The Southeast Asian video commerce market is expected to account for approximately 20% of the total e-commerce transactions by 2024, reaching $31.8 billion. "SuperStreamer Asia" will leverage this market momentum, combining the allure of reality entertainment with the commercial potential of live streaming to bring new development opportunities to the industry. SYNAGISTICS has announced that Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, will support "SuperStreamer Asia" in Singapore. Shopee Live will be the designated platform for the live segments of the show, allowing participants to interact with the Singapore audience in a seamless and engaging manner. This partnership reflects the shared commitment of both parties in nurturing live streaming talent and driving e-commerce development in the region.