HK Stock Market Move | MOBVISTA(01860) surged over 20%, AppLovin performance far exceeded expectations, the company has strengthened its overseas layout.

MOBVISTA (01860) surged more than 20%, rising 19.02% to HK$9.76 with a trading volume of HK$337 million as of the time of writing. On the news front, mobile app advertising platform AppLovin reported its financial results after the market closed on Wednesday, with fourth-quarter performance and guidance for the next quarter exceeding Wall Street revenue expectations, causing the stock price to soar 30%. Specifically, the company's fourth-quarter advertising revenue surged 73% to nearly $1 billion. AppLovin stated that the improvement of its AI model is still in the early stages, and it will achieve more personalized ad placements in the future. Huatai previously indicated that the strong performance of overseas internet marketing platforms validates the business model of AI + advertising. Companies that have early layout in technology capabilities, data accumulation, channel development, and customer resources have accumulated advantages and are expected to stand out in this round of AI technology iteration. The bank stated that MOBVISTA is one of the representative companies in this sector in China. Its programmatic advertising platform Mintegral has helped more than 10,000 global top advertisers and over 100,000 leading applications in Europe, the Americas, and Asia-Pacific to acquire high-quality users on a large scale (as of 24H1). Thanks to infrastructure upgrades and continued investments in 2022-2023, Mintegral's intelligent bidding capabilities have significantly improved, with ROAS's intelligent bidding model becoming the mainstream choice for developers in Mintegral.