HK Stock Market Move | MAO GEPING (01318) rose more than 7% with CICC suggesting its full category balanced development and all having broad space.

MAO GEPING (01318) rose more than 7%, as of the time of writing, it is up by 7.34%, at 74.55 Hong Kong dollars, with a trading volume of 90.6578 million Hong Kong dollars. On the news front, Zhongjin released a research report stating that MAO GEPING has balanced development in all product categories and has vast potential. Its makeup category excels in base makeup and creates differentiation through light and shadows. The core single products are expected to continue to increase in sales. The methodology of creating major skincare products has gradually been successful. Future releases will expand from mask products to daily care products such as creams and essences, potentially gaining vast opportunities in the skincare market. Perfumes and fragrances are also expected to land and open up new growth curves. The bank has initiated coverage of MAO GEPING for the first time and has given it an "outperform the industry" rating with a target price of 83 Hong Kong dollars. Huatai stated that the core brand of the group, MAO GEPING, as the first high-end beauty brand in China, has an invaluable IP value that is difficult to replicate. Its makeup category is based on high barriers to entry and high stickiness in base makeup. The skincare business synergizes to increase effectiveness and break through to higher price ranges, opening up growth potential. Its offline counters consolidate the brand image and cultivate high sticky consumers, while its online platform breaks customer boundaries and grows rapidly. The company is currently in a phase of rapid growth in brand momentum. It is optimistic about the company's scarce brand value, product category structure, channel endowment, and potential for future growth.