Klook completes $100 million financing plan and is stepping up efforts to seize the next-generation travel market.

Asia's leading travel and experience platform Klook announced on February 12th that it has secured $100 million in funding (approximately HKD 7.8 billion). The funding was led by international investment firm Vitruvian Partners, showing continued confidence in Klook's vision, market leadership, and excellent operations. Klook is currently expanding efforts to capture the new generation of travel markets and deepen its business in the Asia-Pacific region. The new round of funding will drive Klook's growth and innovation in the next stage. 2024 marks the tenth anniversary of Klook, which has redefined how travelers explore and book travel products, facilitated millions of seamless travel experiences, supported local businesses, contributed $7.2 billion to the Asia-Pacific region's GDP, and supported over 219,000 jobs. This further solidifies Klook's role as a significant economic engine in the region's tourism industry. Klook's CEO and co-founder Ethan Lin stated, "Over the past decade, Klook has become the preferred platform for travel experiences in the Asia-Pacific region, offering a new way for travelers to explore and connect with destinations worldwide. As the core region of the global tourism industry, Klook is able to provide greater value to the new generation of experience-driven travelers with its strong brand, extensive supplier network, and deep local expertise. We are excited to partner with Vitruvian on the road ahead." According to the latest forecasts, international visitor arrivals in the Asia-Pacific region will increase from 6.19 billion in 2024 to 7.62 billion in 2026, surpassing the historical highs set in 2019. With the strong recovery trend in the Asian market's tourism industry and travelers' preference for experiences over just purchasing goods, Klook, as a trusted platform for travel experiences and services, is expected to gain a significant market share in the region. Vitruvian Partners is an investment firm that supports high-growth, market-leading companies. Vitruvian manages approximately $20 billion in active funds. Sophie Bower-Straziota, a partner at Vitruvian Partners, stated, "We are delighted to partner with Klook at this crucial stage of its development. Klook's outstanding innovation, commitment to customer experience, and deep market insights provide a unique advantage in leading the transformation of travel experiences in the Asia-Pacific region. We believe that Vitruvian's investment and our expertise in the global travel experience market can further drive Klook's growth, strengthen its operational capabilities, expand its business, and increase its impact." Klook is enhancing customer experience, merchant operations, and internal productivity by expanding its partnership with Google Cloud in AI. Through digital transformation and ongoing collaboration with tourism boards in various countries in the Asia-Pacific region, Klook is preparing for the future development of the tourism industry and promoting community impact.