HK Stock Market Move | MAO GEPING (01318) rose more than 6%, the brand momentum is in an upward stage, and institutions are optimistic about the company's continued performance breakthroughs.

MAO GEPING (01318) surged by over 6%, reaching 6.2% as of the time of writing, at 73.65 Hong Kong dollars, with a trading volume of 56.057 million Hong Kong dollars. Huatai pointed out that the group's core brand MAO GEPING, as the first high-end domestic beauty brand, has an IP value that is hard to replicate. Its makeup category is based on high barriers and high stickiness foundation, with skincare business synergizing for increased efficiency, breaking into higher price ranges, and opening up growth ceilings; its offline counter channel consolidates brand image, nurtures highly sticky consumers; and online breaks through different consumer groups and grows rapidly. The company is in a stage of rapid brand momentum growth. They are optimistic about the company's scarce brand value, product category structure, channel endowments, and future growth potential. Huaxi's research report stated that MAO GEPING has successfully broken through in the low-end market of domestic cosmetics in the general layout, establishing a high-end, professional brand image. Compared to European and American brands, it offers better value for money and has a stable position in the offline beauty counters dominated by European and American brands. The offline counter is not just a traffic and product logic, but also MAO GEPING's brand logic. They are optimistic about its continued performance breakthrough under the trend of Chinese cultural influence and consumer upgrades.