HK Stock Market Move | MAO GEPING (01318) rose by over 4% again, 1.4 times higher than the IPO price. The company is in a leading position in the high-end cosmetics industry.

MAO GEPING (01318) rose by over 4%, reaching a high of 71.4 Hong Kong dollars during trading, up nearly 140% from the IPO price of 29.8 Hong Kong dollars. As of the time of writing, it had risen by 4.04% to 70.7 Hong Kong dollars, with a trading volume of 21.7131 million Hong Kong dollars. Huayuan Securities released a research report stating that MAO GEPING's brands include MAOGEPING and Zhiaizhongsheng. The flagship brand MAOGEPING is the only domestic brand among the top fifteen high-end beauty brands in the Chinese market. The bank predicts that the compound growth rate of China's beauty industry from 2023 to 2028 is expected to reach 8.6%. The growth potential of the high-end skincare and makeup tracks is better than the mass market track. In terms of competition, based on retail sales in 2023, the top five beauty groups have a total market share of 55.4%, all of which are international beauty groups. MAO GEPING ranks seventh, as the only Chinese domestic beauty company in the top ten, indicating its leading position in the high-end beauty industry. Huatai published a report, stating that the core brand MAO GEPING, as the first high-end beauty brand in China, has irreplaceable IP value. Its makeup category is based on high barriers and high stickiness foundation makeup, with skincare operations synergizing to increase efficiency, break into higher price ranges, and open up growth potential. Its offline counters consolidate the brand image and cultivate highly sticky consumers, while online channels attract new customers and grow rapidly. The company is in a rapid growth phase with upward brand momentum. The company's scarce brand value, category structure, channel endowment, and future growth potential are promising.