IDC: In 2024, the shipment volume of China's smartphonemarket is expected to be approximately 286 million units, a year-on-year increase of 5.6%.

IDC's latest quarterly mobile phone tracking report shows that thanks to the gradual release of replacement demand squeezed in the past few years, the annual shipment volume of China's smartphone market in 2024 is approximately 286 million units, a year-on-year growth of 5.6%, rebounding after hitting bottom for two years. In the first half of the year, following the market recovery trend that began at the end of 2023, technological innovations such as Gen AI, screens, and battery life have driven a noticeable release of consumer replacement demand; however, in the second half of the year, especially approaching the end of the year, market demand gradually slowed down. It is expected that in 2025, stimulated by the national government's consumer subsidy policies, China's smartphone market is expected to continue its growth trend. In the fourth quarter of 2024, the shipment volume of China's smartphone market is approximately 76.43 million units, a year-on-year growth of 3.9%. The concentrated listing of new products in various price segments and the launch of new phone purchase subsidies in some provinces and cities have driven the overall market to continue its growth trend for the fourth consecutive quarter. Strong performances by manufacturers like vivo, Huawei, and Xiaomi have helped the Android market grow by over 7%; however, the sales of the iPhone 16 series have struggled, leading to a continued year-on-year decline in the iOS market. Performance of the top five smartphone manufacturers in China in the fourth quarter and full year of 2024: Apple Apple continues to rank first in the domestic market in the fourth quarter, but its market share continues to shrink. In 2024, it ranked third for the full year, with shipments declining for three consecutive years. With diminishing product competitiveness, uncertain timing for the launch of AI functions, and insignificant effects from channel reforms, Apple's competitive pressure in the Chinese market is increasing. However, Apple still occupies 60% of the market share in the $800 and above segment. vivo vivo's performance in the domestic market has further improved, with stable shipments ranking first for the full year of 2024. The newly created Blue Magic Technology Matrix provides comprehensive support for vivo's technological innovation and improvement in hardware and software; by focusing on users, improving core product competitiveness and user experience, a clear layout, clear division of labor, and comprehensive coverage of high, medium, and low price segments have been established to break through. At the same time, collaborating with upstream and downstream suppliers, channels, and operators to promote industry development and progress together. Huawei Huawei made a strong comeback, with a market share of 16.2% in the fourth quarter, ranking third. With a market share of 16.6% for the full year of 2024, it ranked second in the domestic market, with shipments growing by over 50% year-on-year, the largest increase among top manufacturers. With the continuous improvement in the supply capability of domestic chips, the nova and Enjoy series can cover more user groups, helping Huawei further increase its market share. The HarmonyOS Next system will officially become an important force in the smartphone and even multiple terminal system ecology. Xiaomi Xiaomi has maintained year-on-year growth in shipments for six consecutive quarters, stabilizing at the fourth position in the domestic market in the second half of 2024. The high-end market continues to break through, with a near two-year high market share in the $600 and above segment in the fourth quarter. The complete layout of new energy vehicles, home appliances, and IoT ecology has been able to drive the growth of smartphones. Leveraging the success of new energy vehicles, Xiaomi strengthens cooperation with more high-quality channel partners to further expand offline channels. Honor Facing increasing market competition pressures, Honor's shipment rankings remained stable in the top five in the domestic market in the fourth quarter and full year of 2024. Honor continues to increase investment in products, highlight competitive differentiation, such as continuous breakthroughs in slimness and eye protection solutions for end-users' full life cycle, and popularize products with both high aesthetics and long battery life and anti-drop features to attract more users. By creating multiple product benchmarks, Honor leads the development of the industry. The overseas market continues to break through, with overseas market share reaching close to one-third in 2024. OPPO After strategic and product adjustments, OPPO achieved a year-on-year growth in shipments in the fourth quarter, rebounding. In the full year of 2024, its shipments were tied for fourth in the domestic market. In recent years, OPPO has increased investment in mid-to-high-end products, with the proportion of products priced at $300 and above increasing year by year. The first sales quarter of the flagship Find X8 series saw a 66% year-on-year increase over the previous generation, the largest improvement among flagship products of various manufacturers, helping OPPO's shipments in the $600 and above high-end market to grow by 32% year-on-year in the fourth quarter; the Reno 12 & 13 series and other product lines drove OPPO to rank first in the market share of $300-400 in 2024. Foldable phone market sees year-on-year decline for the first time since the second quarter of 2022 In the fourth quarter of 2024, China's foldable phone shipments reached 2.5 million units, a 9.6% year-on-year decline after nine consecutive quarters of high-speed growth. Although there have been continuous improvements in thinness, battery life, imaging, and folding performance, innate disadvantages in terms of price, quality, and internal space have made it difficult for foldable phones to have greater breakthroughs and attraction in usage scenarios and consumer groups. In 2024, China's foldable phone shipments reached approximately 9.17 million units, a year-on-year growth of 30.8%. It is estimated that foldable phones will enter a "low year" in 2025, with more manufacturers taking a cautious approach and observing the market more conservatively. In the Chinese foldable phone market of 2024, Huawei continues to maintain its advantage with a market share of close to 50%; Honor's foldable phone market ranks second, with a share of 20.6%; vivo ranks third with a market share of 11.1% thanks to the comprehensive competitiveness of the X Fold3 series; Xiaomi occupies the fourth position with a market share of 7.4% due to the success of its first vertical folding product; OPPO, despite not launching new products for a year, still achieved a market share of 5.3% with good user reputation and recommendations, ranking fifth. Guo Tianxiang, IDC's research manager in China, pointed out that after two consecutive years of decline, China's smartphone market rebounded in 2024. The national consumer subsidy policy will undoubtedly continue to stimulate the attraction of some consumers to upgrade their phones, thereby driving the trend of growth in the Chinese smartphone market in 2025. Participants in the entire industry need to seize this market opportunity and actively embrace it.Adopt corresponding policies, make timely adjustments in terms of strategy, products, and technology, strive to achieve more growth, and also pay attention to compliance and risk avoidance. While relying on subsidy policies to profit, also maintain a cautious attitude, prevent the potential early overdraft of future demand that subsidies may bring, and make timely adjustments to inventory and sales strategies.Je ne comprends pas.