"Weilong x KFC join hands to create 'abstract', using joint marketing to anchor the brand's long-term development path."

In an era where everything can be co-branded, the ceiling of co-branding marketing is constantly being raised. Recently, the spicy snack brand Weilong, which has always been popular in the marketing industry, has brought a different kind of excitement in the crowded co-branding race. On January 9th and 16th, for two consecutive weeks on Thursdays, Weilong teamed up with KFC for a "crazy four" co-branding extravaganza. The limited edition co-branded new product "Spicy Strip Flavored Chicken Strip" for 9.9 yuan, combined with the popular "crazy four" IP trend, ignited the brand's topic popularity at the beginning of the year. To grab the attention of young people ahead of time in the ever-changing co-branding "flower" activities, it is not only a test of how unique and amazing the brand's ideas are, but also crucial to make young consumers truly experience the practical value of co-branding. From pursuing "high volume" to advancing to "high quality", the dividend cake of co-branding economy is becoming increasingly difficult to divide. Looking back at Weilong's co-branding in recent years, whether it is the co-marketing scenes with Xiao Longkan Hotpot during the Dragon Year Spring Festival, or collaborating with the trendy game "Egg Party" to penetrate the younger gaming community and trend community, Weilong always captures the preferences and emotions of young people accurately. By deeply exploring the brand characteristics of both sides of the co-branding, they create novel and sincere marketing content, engaging in a positive interaction between the brand and the audience. It is worth mentioning that last year on April Fools' Day, Weilong collaborated with another leading restaurant brand Pizza Hut to launch a limited edition new product "Spicy Strip Chicken Pizza", which brought double pleasure to consumers in spirit and taste. This time, co-branding with KFC in the "crazy four" event, Weilong once again used actual products as carriers, fully leveraging its own delicious advantages with the co-branded brand, starting with the "trick" and directly hitting the consumers' taste experience, allowing both brands to share fans and scenarios. As the newly promoted product in this co-branding activity, Weilong's Finger Licking BBQ Flavor Spicy Strip was distributed for tasting through a buy-one-get-one-free mechanism to bind the snack and fast food scenarios, using "finger licking" as a shared product characteristic, achieving a strong connection between Weilong's Spicy Strip and KFC fast food. According to the latest forecast from Kantar Consumer Index, the fast-moving consumer goods market in China will maintain a slow growth trend by 2025. This trend is a result of the resilience of consumer demand and the fading allure of consumerism, marking a shift in the market towards past widely marketing strategies, with brands needing to focus on core audiences for steady development. How to remain unfazed in the constantly changing market environment, how to adjust strategies opportunistically to continue stimulating brand vitality, can be seen from Weilong's series of practices. This national snack brand, which has been standing for over twenty years, can still grasp the secret of every generation of young people - always based on deep consumer insights and scene-oriented new launches, using youthful marketing to anchor long-term development pathways. With 2025 just beginning, starting with this "crazy" marketing initiative, Weilong will convert traffic into more valuable "retained traffic" through solid product innovation, creating favorable conditions for the continuous growth of its subsequent business.