Sensor Tower: Global consumer spending on mobile games in December 2024 is estimated to be around $69.8 billion, an increase of 5.1% compared to the previous month.

According to Sensor Tower's App Intelligence data, "Last War: Survival" jumped four spots in December 2024 to become the highest-grossing mobile game globally, with "Pokmon TCG Pocket" coming in second. Following closely behind are "MONOPOLY GO!", "Royal Match", and "Roblox" ranking fourth and fifth respectively. In December 2024, global consumer spending on mobile games through the App Store and Google Play reached approximately $6.98 billion, a 5.1% increase from the previous month. The United States remains the highest-grossing market for mobile game revenue globally, accounting for approximately $2.2 billion or 31.8% of global revenue. The Chinese iOS market ranks second, representing 15.6% of total revenue, followed closely by the Japanese market also at 15.6%. *Note: Third-party Android market data is not included According to Sensor Tower's App Intelligence data, FirstFun's "Last War: Survival" ranked first in global mobile game revenue in December 2024. This achievement was partly attributed to the Christmas event launched on December 23, which introduced holiday-themed gameplay and exclusive rewards. In addition, the publisher invested heavily in advertising on Facebook, Instagram, and TikTok, significantly increasing user acquisition efforts. These measures together drove player engagement and spending to unprecedented levels in the game's in-app purchase revenue, achieving its highest weekly performance ever. "Pokmon TCG Pocket," the mobile version of this iconic collectible card game, ranked second in global revenue after a successful launch at the end of November 2024. The "Mystery Island" update on December 17 introduced exclusive Pokmon card packs and limited-time rewards, sparking enthusiasm for in-app purchases among players. Subsequently, the "Massive Appearance Event" on December 26 provided players with more opportunities to battle specific Pokmon, once again driving engagement and revenue growth in the game. So far, these successfully executed strategies have generated over $390 million in total global revenue for the game, with significant contributions from the markets of Japan, the United States, France, Taiwan (China), and Germany. Scopely's "MONOPOLY GO!" ranked third, "Royal Match" ranked fourth, and "Roblox" ranked fifth. Thanks to significant updates and events, miHoYo's "Honkai Impact 3rd: Starfall Express" and "Zero Zone" saw significant revenue growth during the holiday season. "Honkai Impact 3rd: Starfall Express" released version 2.7 on December 4, introducing a new story chapter, and the highly anticipated debut of the new character "Forgotten." Meanwhile, "Zero Zone" released version 1.4, adding S-class agents "Asaha Yuuma" and "Hoshiya Miyabi," as well as a new chapter "Star River Shock." These updates propelled "Honkai Impact 3rd: Starfall Express" to rise 24 spots in the global mobile game revenue rankings for December, ranking 18th, while "Zero Zone" climbed 34 spots to rank 22nd. Both games also demonstrated outstanding performance in growth, ranking fourth and sixth respectively during the month. "Girls' Frontline 2: Exiled," a turn-based RPG game, ranked fifth in global revenue growth in December 2024 and 38th in the global revenue chart. Published by HaoPlay, the game first launched in China in December 2023, followed by a global release a year later, receiving strong responses in markets such as Japan, the United States, South Korea, and Thailand. During its global release period, the game achieved over $29 million in in-app purchase revenue, with significant contributions from the markets of Japan, South Korea, the United States, and Taiwan (China). Its high-quality production, post-apocalyptic science fiction setting, and unique character design have earned it the love of the hardcore gaming community, rapidly increasing its popularity globally. Top 10 global mobile game downloads in December 2024 "Free Fire" continues to hold the top spot in global downloads. "Block Blast!" ranks second, followed by "Roblox," "Subway Surfers," and "Pokmon TCG Pocket," all ranking in the top five for downloads. *Note: Third-party Android market data is not included According to Sensor Tower's App Intelligence data, "Free Fire" was the most downloaded mobile game globally in December 2024, with over 35.2 million new downloads and a total of 1.82 billion downloads. India accounted for 42% of new downloads, followed by Indonesia with 17.8% and Brazil with 6.3%. The "Winterland: Aurora" event launched on December 4 brought a wintry theme to the Bermuda map, and the new character "Koda" added a festive atmosphere to the game. "Block Blast!" is a block puzzle game published by Hungry Studio, ranking second in global downloads in December 2024. Since its launch in March 2022, it has accumulated a total of 367 million downloads. The game is popular in markets such as the United States, India, Brazil, Indonesia, and the Philippines, attracting casual players with its minimalistic flat art style and board game theme. In 2024, Hungry Studio's user acquisition strategy primarily relied on social media, with Instagram and TikTok playing a key role. According to Sensor Tower's Pathmatics ad insights, TikTok accounted for over 90% of the game's ad impressions in the United States alone in December, demonstrating TikTok's significant role in reaching core audiences and driving game popularity. The remaining games in the top five for downloads were "Roblox," "Subway Surfers," and "Pokmon TCG Pocket."TCG Pocket".In December 2024, the global mobile game downloads on the App Store and Google Play exceeded 4.18 billion times, an increase of 6.4% from the previous month. India ranked first among major markets with a total of 647 million downloads, accounting for 15.5% of the global downloads. The United States ranked second with 8.2%, and Brazil ranked third with 7.8%. In December, two highly anticipated mobile games - "Squid Game: Unleashed" and "Infinite Warmth" entered the top ten in download growth rankings.