Tianjin Guifaxiang 18th Street Mahua Food (002820.SZ) issued a forecasted pre-reduction, with an estimated net profit of 25-28 million yuan for the year 2024, a year-on-year decrease of 59.04%-54.12%.

Tianjin Guifaxiang 18th Street Mahua Food (002820.SZ) announced that the company expects the net profit attributable to shareholders of the listed company in 2024 to be 25-28 million yuan, a decrease of 59.04%-54.12% compared to the previous year. Due to changes in market demand, overall operating income has slightly decreased. The company is actively responding to market changes, focusing on the tourism and festival markets, and has seen a significant increase in revenue from e-commerce channels. The company is fully implementing brand promotion and channel development, leading to an increase in advertising and marketing expenses. Revenue from e-commerce channels has increased, leading to a corresponding increase in service fees. Additionally, there has been an increase in investment in human capital, resulting in an increase in employee wages, benefits, and labor costs compared to the previous year. The amount of structural deposits purchased in 2024 decreased and interest rates fell, leading to a decrease in investment income compared to the previous year.