Bestore Co., Ltd. (603719.SH) announces an expected pre-loss, with an estimated net loss of 25 to 40 million yuan in 2024, turning from profit to loss.

Bestore Co., Ltd. (603719.SH) announced that the company expects to achieve a net loss attributable to shareholders of the listed company of RMB 25-40 million in 2024. The net profit attributable to shareholders of the listed company in the same period last year was RMB 180 million. In 2024, the company will continue to adhere to the principle of "lower prices without compromising quality", further implementing price reduction strategies on some products in its store channels, adjusting the product structure, and trying new product categories. The decrease in selling prices and adjustments in product structure have impacted the company's gross profit margin, leading to a decline in net profit performance.