HK Stock Market Move | BLOKS (00325) rises by over 5% again. Institutions predict that construction toys as a new emerging category will lead the market growth.

BLOKS (00325) rose by over 5%. As of the time of writing, it has risen by 5.66% to HK$89.6, with a trading volume of HK$35.3692 million. Guoyuan released a research report stating that construction toys have strong playability and educational value. Compared to non-construction toys, construction toys have stronger consumer stickiness and brand loyalty. The global and domestic markets for construction toys are growing rapidly, with growth far exceeding that of non-construction toys. Within the segmented market, construction toys still dominate, with role-playing construction toys combining construction experience with emotional connections to characters, expected to lead market growth as an emerging product category. The emergence of high-quality IP on the supply side, combined with the optimization of construction toy technology, coupled with breaking the age barrier of consumer groups and the rise of emotional consumption on the demand side. The report pointed out that the domestic market size of role-playing construction toys is expected to grow from 5.8 billion yuan in 2023 to 32.5 billion yuan in 2028, with a CAGR of 41.3%. It is expected that by 2025, role-playing construction toys will surpass construction toys to become the largest segment in the construction toy market. The current market competition is concentrated, with the top five participants in the domestic role-playing construction toy market accounting for a total market share of 76.9% based on 2023 GMV, with BLOKS holding the largest market share of 30.3%. Top overseas manufacturers include Bandai and LEGO.