Little Red Book's Rise100 E-commerce Annual Ranking: The number of merchants with sales exceeding one billion yuan in 2024 has increased by 3.3 times compared to the previous year.

Little Red Book e-commerce released the 2024 Little Red Book Rise 100 e-commerce annual ranking. The data shows that compared to 2023, the number of new merchants has increased by 8.1 times, the number of merchants with annual sales over 100 million has increased by 3.3 times, and the number of merchants with annual sales over 50 million has increased by 4.6 times; the number of buyers has increased by 8.1 times, the number of buying users in buyer's live broadcasts has increased by 3.4 times, and the number of buyers with single live broadcasts reaching tens of millions has increased by 2.6 times. Compared to 2023, in 2024, Little Red Book e-commerce is positioned as "lifestyle e-commerce," and its ecosystem shows diversity, with a group of merchants, principals, and buyers who are fully dedicated to Little Red Book achieving business growth and breakthroughs.