HK Stock Market Move | Blue Moon Group (06993) rises by over 4% again. In the past three days, the stock price has accumulated a gain of over 10%. Growth is supported by new e-commerce channels such as live streaming.

The Blue Moon Group (06993) rose by over 4% again, with the stock price rising more than 10% in the past three trading days. As of the press time, it rose by 4.04%, to 3.35 Hong Kong dollars, with a turnover of 45.755 million Hong Kong dollars. On the news front, Blue Moon recently announced that it expects to achieve a revenue of 8.5 billion Hong Kong dollars in 2024, an increase of 16%; and the gross profit margin will remain stable at around 61%. China International Capital Corporation pointed out that in terms of distribution channels, online: the company has increased promotion efforts for its ultra-concentrated laundry detergent on platforms like Douyin, with the online sales of new e-commerce channels expected to increase by 2.1 times in 2024. Traditional e-commerce companies such as Tmall and JD.com continue to deepen their efforts, maintaining a high market share in the laundry detergent market. Offline: in distribution channels, the company is promoting channel sinking and distributor network construction, with the distribution channel expected to grow steadily. The bank further pointed out that the company announced that the gross profit margin for 2024 is expected to reach 61%, corresponding to gross profit margins of 59% in the first half of 2024 and 62% in the second half of 2024. The bank believes that the main reason is the promotion of sales of ultra-concentrated laundry detergent driving product structure optimization. On the expense side, the company relies on efficient promotion of new products such as ultra-concentrated laundry detergent on platforms like Douyin to achieve sales conversions while educating consumers on laundry, leading to a significant improvement in investment efficiency in the second half of 2024, driving the sales expense ratio to fall from a high level. It is expected that the continuous promotion of ultra-concentrated laundry detergent category education and the improvement of new e-commerce operations will lead to continuous improvement in the company's future profitability.