Hong Kong stock concept tracking| The market size of micro-short drama has surpassed the annual box office of movies. Institutions are focusing on overseas expansion (with concept stocks).

By the end of 2024, the drama "Nine Layers of Purple" entered the Tencent Video hot sale club. The director of the drama is Zeng Qingjie, who has directed many popular short films, making "short film director straightens out long drama" a hot topic of discussion. "Short films have reshaped the film and television industry chain. From content to platforms, a large number of overseas micro-short films are led by domestic companies or overseas companies established by domestic companies. The Chinese film and television industry has laid the industry logic for overseas micro-short films." LINMON MEDIA co-founder and vice president Zhou Yuan said in an interview with reporters. In 2024, China's micro-short film market size has surpassed the annual box office revenue of movies. COL Group Co., Ltd., Bona Film Group, LINMON MEDIA, and many other listed companies actively embrace short films. Looking ahead, many industry insiders believe that technology and content are still eternal themes, and going global is expected to bring new opportunities to the industry. According to iMedia Consulting, the industry size of micro-short films in 2025 may reach 67.8 billion yuan, a year-on-year growth of 34.4%. AI technology mainly assists in the creation of short films. According to Point Data's calculations, the total revenue from overseas short films in 2024 may reach $400 million. CICC released a research report stating that since 2023, the domestic short film industry has rapidly developed, not only as an important increment of advertising revenue for short video platforms but also affecting the online entertainment competitive landscape and reflecting changes in current user preferences. Standing at the current juncture, with regulatory policies for the short film industry gradually being implemented, the growth logic of production, distribution, and consumption resonance is expected to continue, and the short film industry landscape is likely to be difficult to be disrupted by long video platforms, focusing on AI and the new direction of going global. The core competitiveness of short films going global lies in systematically transplanting domestic short film experience overseas and completing localization adaptation, thereby forming effective production capacity landing, and continuously paying attention to the development space. GF SEC's research report stated that the short film industry is expected to further improve in quality, increase the supply of high-quality content, and the wave of short films going global will drive industry growth. Hong Kong-listed companies related to the concept of short films: CHINA LIT (00772), INKEVERSE (03700), LINMON MEDIA (09857), HUANXI MEDIA (01003)