Sensor Tower: In 2024, "Temu" won the global e-commerce application download and growth championship.

Sensor Tower's Senior Analyst RUI MA in the Asia-Pacific region stated that with the development of mobile internet and global supply chains, global e-commerce app downloads continue to grow, increasing from 43 billion times in 2019 to 65 billion times in 2024. In 2024, "Temu" maintains its high-speed global expansion, topping the overall mobile app download charts in over 40 countries, claiming the top spot in both global e-commerce app download rankings and growth rankings. Due to the economic environment, Chinese consumers are turning to more cost-effective shopping platforms. Alibaba's wholesale procurement platform "Alibaba (1688)" saw a 72% increase in downloads in 2024, becoming the e-commerce app with the largest growth in download volume in the Chinese iOS market. In 2024, the app also saw a 76% increase in MAU. Global e-commerce app downloads increase by 5.6% in 2024 to reach 65 billion times Global e-commerce app downloads continue to grow, from 43 billion times in 2019 to 65 billion times in 2024. In 2024, global e-commerce app downloads increased by 5.6%, with 63% of downloads coming from the Google Play platform. E-commerce app downloads in Latin America, Southeast Asia, and Japan grew by over 20% Thanks to the launch of "Temu" in more Latin American markets such as Brazil and Colombia, as well as the growth of local e-commerce apps like "Mercado Libre," e-commerce app downloads in Latin America increased by 26% in 2024 compared to 2023, reaching 1.04 billion times. Southeast Asia also had a remarkable performance, with e-commerce app downloads growing by 20% in 2024, with the most significant growth seen in the Indonesian and Philippine markets. The strong performance of apps like "Temu" and "Matsukiyokokara" drove a 20% increase in e-commerce app downloads in the Japanese market in 2024. "Temu" tops the global e-commerce app download and growth rankings In 2024, "Temu" continued its rapid global expansion, topping the overall mobile app download charts in over 40 countries, claiming the top spot in both global e-commerce app download rankings and growth rankings. In 2024, the app saw a 69% increase in downloads on a month-to-month basis, reaching 550 million times. As of December 2024, "Temu" has nearly reached 9 billion cumulative downloads globally. "Alibaba (1688)" becomes the e-commerce app with the highest download growth in the Chinese iOS market Second-hand trading platforms "Xianyu" and "Zhuanzhuan" saw download increases of 28% and 13% respectively, ranking 4th and 7th on the download charts. As a platform for the "national subsidy" policy, "JD" saw a 12% increase in downloads and a 16% increase in MAU in 2024. With the popularity of the "guazi economy," the trendy app "Kule Chaowan" saw rapid growth, ranking 10th in the 2024 e-commerce app download growth rankings. "Matsukiyokokara" tops the Japanese e-commerce app download growth rankings In October 2021, the Japanese drugstore retail giant Matsumoto Kiyoshi and Cocokara Fine officially completed their merger to form Japan's largest drugstore chain group, MatsukiyoCocokara & Co. In late January 2024, MatsukiyoCocokara & Co. launched the mobile app "Matsukiyo Kokokara," as a key step in their digital strategy. With strong brand endorsement and convenient one-stop service, "MatsukiyoCocokara" attracted a large number of consumers upon launch, topping the 2024 Japanese market e-commerce app download growth rankings and ranking 3rd in the overall Japanese mobile app download charts, second only to "TikTok" and "Temu." At the same time, "Matsukiyokokara" saw a continuous growth in the number of monthly active users in Japan, reaching nearly four times the February figures by December 2024.