HK Stock Market Move | WEIMOB INC (02013) surged more than 6% in the final trading session. Institutions are optimistic about its first-mover advantage in benefiting from the improvement of the WeChat e-commerce ecosystem.

WEIMOB INC (02013) rose over 6% in the final trading session, reaching a 6.06% increase at the time of writing, with a price of 3.15 Hong Kong dollars and a trading volume of 1.008 billion Hong Kong dollars. On the news front, Guoyuan International pointed out that as one of Tencent's important ecosystem partners, Weimob's product Weimob Mini Program will be integrated into the WeChat Mini Store ecosystem, supporting the continuous enrichment of the WeChat e-commerce ecosystem. By using the gifting function of WeChat Mini Store, brands can create more creative and interactive marketing activities, helping them attract more users to purchase and give gifts, thereby increasing brand visibility and sales. This will further enrich Weimob's marketing service scenarios, enhance its competitiveness in the digital marketing field, and also provide opportunities to participate in the profit sharing of cooperative merchants through its own technological advantages and precise marketing experience, thereby improving the commercialization level of its business. Opensource Securities believes that as an important service provider in the Tencent ecosystem, Weimob is expected to benefit from structural dividends in the future. With the development of consumer behavior on WeChat, continuous integration of B-end merchants into the WeChat ecosystem, integration of WeChat public and private domain traffic, and continuous improvement of the transaction ecosystem, Weimob is expected to attract new SaaS customers. Additionally, the company is expected to enhance customer value through product selection, advertising placements, and other integrated services. The firm further believes that as WeChat's e-commerce transactions gradually improve, leading service providers are expected to benefit first, hence they have upgraded WEIMOB INC to a "Buy" rating.