Omdia: It is expected that by 2028, AMOLED panels will account for 43% of the total revenue of the display panel market.

According to a publication by Omdia, the display panel market is rapidly evolving due to advancements in display technology and changes in consumer preferences, with AMOLED panels gradually taking market share from traditional TFT LCD. Omdia predicts that by 2028, AMOLED panels will account for 43% of total revenue in the display panel market, while the currently dominant TFT LCD is expected to decrease to 55%. In 2022, the market share of AMOLED panels and LCD is 34% and 65% respectively. Due to its many advantages such as superior picture quality, thinner and lighter design, and flexibility, AMOLED panels are widely used in high-end electronic products such as smartphones, TVs, and wearable devices. OLED panels utilize emissive technology, eliminating the need for backlighting, making them more energy-efficient and able to display the highly valued pure black color by consumers. These characteristics are driving the adoption of AMOLED technology in high-end product lines. In contrast, although TFT LCD technology has long dominated the display panel market, its sales share is gradually decreasing due to technological limitations and increasing competition. The declining unit price of AMOLED panels is further weakening the position of TFT LCD even in the mid-range and low-end markets. However, TFT LCD technology is still expected to maintain a significant market share due to its competitive advantage in lower production costs and larger size display panels. In the competition between OLED and LCD TVs, manufacturers are focusing on providing 80-inch or larger ultra-large size TVs. This strategy is affecting the market position of OLED TVs, prompting Omdia to lower its forecast for OLED TV market demand. These changes in the display panel industry are significantly impacting technological development and investment strategies. Global industry leaders such as Samsung Display and LG Display are consolidating their market leadership positions through heavy investment in the development of AMOLED technology. Meanwhile, Chinese manufacturers are rapidly expanding their OLED production capacity, surpassing Korean companies in recent investments in 8.6th generation OLED factories for producing OLED panels for IT applications. This competitive landscape is expected to accelerate technological advancements and continue to drive market growth. Furthermore, next-generation display panel technologies such as Micro LED, LEDoS, and OLEDoS are emerging and entering the market. These innovations may compete with AMOLED and TFT LCD technologies and potentially capture some market share. Micro LED has excellent brightness and energy efficiency, making it ideal for large size display panels and high-resolution TVs. On the other hand, LEDoS and OLEDoS excel in small size and ultra-high resolution display panels, making them suitable for next-generation applications such as smartwatches, augmented reality (AR), and virtual reality (VR) devices. Omdia predicts that by 2031, Micro LED, LEDoS, and OLEDoS will account for approximately 5% of the total display panel market. These technologies will partially replace AMOLED and TFT LCD technologies in high-end applications. By 2028, AMOLED is expected to be the main driver of growth in the display panel market, indicating a significant industry revolution. The rapid growth of AMOLED technology may be due to the increasing demand for high-end products and ongoing technological innovation. Meanwhile, TFT LCD will continue to meet the demand of mid-range and low-end markets, supported by stable demand. As competition in the display panel industry intensifies, technological advancements and improvements in production efficiency will be key to future market competition. In addition, the introduction of next-generation technologies such as Micro LED, LEDoS, and OLEDoS is expected to usher in a new phase of the market and drive further industry transformation.