HK Stock Market Move | EAST BUY(01797) up over 4%, will announce mid-term performance for 2025 fiscal year this month, institutions optimistic about new opportunities brought by WeChat Mini Program Store.

EAST BUY (01797) rose by more than 4%, rising by 4.03% as of press time, reaching HK$17.54 with a turnover of HK$2.37 billion. On the news front, since the gray test of the gift-giving function of WeChat's mini-program store, EAST BUY has responded quickly, attracting traffic with articles and responding to new platform features. Tianfeng believes that WeChat's mini-program store may bring new opportunities for EAST BUY. The competitive edge of EAST BUY lies in its wide popularity, brand endorsement, and precise positioning; it has a rich SKU matrix with a high degree of category selection; the team has strong execution capabilities and a keen judgment of opportunities. Citi believes that EAST BUY is in a favorable position to fully grasp the increasing demand for gift-giving during the Spring Festival season. In addition, EAST BUY announced that the company's Board of Directors meeting will be held on January 21, 2025 (Tuesday) to review and approve the interim results of the company and its subsidiaries for the six months ended November 30, 2024, as well as to consider declaring and distributing interim dividends (if any). BOCOM INTL recently pointed out in a research report that the recent improvement in the core live streaming room operating data of the company, and "Xiaosun" returning to the live streaming room, indicates a positive signal of the company's operational return to normal. It is anticipated that after the financial data of the company hits bottom in the 2025 fiscal year, the company may gradually return to a stable growth trend.