Number one in the world! Meixue Bingcheng updates prospectus: number of stores exceeds 45,000, surpassing Starbucks.

"IPThe ice fresh lemon water, fresh ice cream, and pearl milk tea at "Snow Ice City" are the top three best-selling products in China's custom-made beverage industry.In addition, in terms of brand building, Miso Cool Ice City launched the cartoon character "Snow King" in 2018, and around the "Snow King" introduced a series of high-quality audio-visual content, such as theme songs, short dramas, animated films, etc. This has cultivated a high level of consumer participation and interaction among fans. "Snow King" has become a unique cultural symbol on the internet. According to the prospectus, on major social media platforms, the cumulative exposure of topics related to "Snow King" and the theme song "You love me, I love you, Miso Cool Ice City Sweet Honey" has exceeded 19.1 billion times and 9.5 billion times respectively, with the animated film "Snow King is Here" having accumulated over 210 million views. Adhere to sustainable development concepts and continue to practice social responsibility Since its establishment, Miso Cool Ice City has adhered to the core values of "real people, real hearts, real products, no shortcuts, no deceiving people", with the vision of becoming a respected century-old brand through "simplicity, focus, and respect". Guided by positive values, Miso Cool Ice City actively takes on corporate responsibility and continues to give back to society in terms of industry support for farmers, entrepreneurship, and employment. By 2023, Miso Cool Ice City is expected to create or support approximately 785,000 job opportunities in China, from purchasing from the upstream Shenzhen Agricultural Power Group, to production, logistics, and finally to franchised stores. As of December 27, 2024, approximately 37% of Miso Cool Ice City's franchisees and 68% of their store employees are women. In rural revitalization, Miso Cool Ice City is committed to improving the welfare of farmers, helping them improve their scientific planting capabilities. In 2023, purchases by Miso Cool Ice City's Shenzhen Agricultural Power Group stimulated approximately 167,000 households nationwide to increase production and income. In addition, Miso Cool Ice City provides agricultural training, support, and necessary agricultural supplies to farmers. In April 2024, Miso Cool Ice City established the Snow King Foundation, dedicated to education support, rural revitalization, community environmental practices, sustainable development, and natural disaster relief. Since its establishment, the foundation has carried out a series of charitable activities. In September 2024, the foundation donated 10 million yuan to the Dian'an County Education Development Foundation in Hainan Province to support teaching and student assistance. Actively expanding into overseas markets, creating a global century-old brand Since 2018, Miso Cool Ice City has actively expanded into overseas markets, leveraging their accumulated experience and proprietary knowledge from the domestic market, as well as a series of innovative measures tailored to each location, achieving rapid growth in international markets. As of September 30, 2024, Miso Cool Ice City has approximately 4,800 stores outside of mainland China, entering countries such as Indonesia, Vietnam, Malaysia, and Thailand, mainly distributed in 11 countries along the "Belt and Road" initiative. By retail sales, the size of the Southeast Asian made-to-order beverage market is expected to grow from $20.1 billion in 2023 to $49.5 billion in 2028, with a compound annual growth rate of 19.8%, providing ample growth opportunities for Miso Cool Ice City's globalization development. As of December 31, 2023, Miso Cool Ice City has become the largest made-to-order tea beverage brand in Southeast Asia, with over 4,000 stores. As of December 27, 2024, the topic of "Miso Cool Ice City Indonesia" has accumulated over 2.5 billion exposures on TikTok. With a strong supply chain system, brand influence, and market expansion capabilities, Miso Cool Ice City will continue to achieve scalable, sustainable growth, providing high-quality, affordable made-to-order beverages to global consumers, while also creating greater value for society and the industry.