HK Stock Market Move | SF Intra-City (09699) opened more than 5% higher, the company actively builds a WeChat gift delivery and scene matching scheme.

SF INTRA-CITY (09699) opened up more than 5%, as of the time of reporting, it had risen by 5.51%, to 9.76 Hong Kong dollars, with a trading volume of 310,400 Hong Kong dollars. In terms of news, recently, the "gift-giving" function was tested on WeChat Mini Stores. WeChat users can purchase items and send them as gifts to their WeChat friends in a similar way to "red packets." Except for jewelry, education and training products, and items priced higher than 10,000 yuan, all products are default to support the "gift-giving" feature. It is understood that SF INTRA-CITY is actively building a WeChat gift delivery scenario solution to meet the urgent needs of same-city gift delivery. CITIC SEC believes that the "gift-giving" function of WeChat Mini Stores as a new business model is expected to bring broad options for consumption and emotional consumption space. Combined with the current market position of WeChat, the subsequent spread and evolution of the "gift-giving" function are expected to exceed expectations, with the theme hotness likely to cross the new year.