BOCI Research: Maintains "Hold" rating on WB-SW (09898) with a target price raised to 79 Hong Kong dollars.

released a research report, maintaining a "hold" rating on Weibo (WB-SW, 09898) with a target price raised to 79 Hong Kong dollars. Due to the cautious advertising spending strategy of advertisers, Weibo will continue to implement its high-quality user strategy, enhance its social platform advantage in hot topics and content marketing, and improve operational efficiency. In the future, based on policy changes, product release cycles, national or global events, and the pace of advertising investments by different companies, the performance of core advertisers in the next few quarters is expected to vary. Weibo's performance in the next few quarters will be closely related to policies, product release cycles, national or global events, and the performance of major advertisers in fast-moving consumer goods, 3C, e-commerce, automotive, and gaming industries.