Omdia: AMOLED panel demand expected to continue growing, accounting for 43% of the display panel market revenue by 2028.

On December 20, Omdia stated that it is expected that by 2028, AMOLED panels will account for 43% of the revenue in the display panel market, while the current mainstream technology, TFT LCD, will decrease to 55%. Micro LED, Silicon-based LED (LEDoS), and Silicon-based OLED (OLEDoS) are expected to account for approximately 5% of the total display panel market by 2031. With the advancement of display technology and changing consumer demands, the display panel market is undergoing a rapid transformation. The changing market shares of AMOLED panels and TFT LCDs are drawing wide industry attention. According to Omdia's analysis in the "2024 Q2 Display Long-Term Demand Forecast Tracking Report," AMOLED panels are projected to hold a 43% revenue share in the display panel market by 2028, while the current mainstream technology TFT LCD's share will drop to 55%. In contrast, in 2022, the market shares of AMOLED panels and LCDs were 34% and 65% respectively. AMOLED panels are widely used in high-end electronic products such as smartphones, TVs, and wearable devices due to their many advantages, including superior picture quality, thinner and lighter design, and flexibility. In particular, OLED panels utilize self-luminous technology, eliminating the need for backlighting, resulting in higher energy efficiency and true black color reproduction, which is highly favored by consumers. These features further drive the application of AMOLED technology in high-end product lines. On the other hand, despite TFT LCD technology dominating the display market for a long time, its market share is gradually decreasing due to technological limitations and increasing competition. It is noteworthy that the unit price of AMOLED panels is decreasing even in the mid-range market, further weakening the position of TFT LCD. However, due to its relatively lower production costs and competitiveness in large-sized display panels, TFT LCD technology will still retain an important market share. In the competition with OLED TVs, manufacturers are focusing on supplying 80-inch or larger extra-large size TVs in the LCD TV sector. This strategy is impacting the market position of OLED TVs. Therefore, Omdia has revised down the demand forecast for the OLED TV market in its "Display Dynamics - November 2024: Global TV Display Demand Downgrading" report. These changes in the display industry are significantly influencing technology development and investment strategies. Global leaders such as Samsung Display and LG Display are consolidating their market leadership by increasing investment in AMOLED technology research and development. Meanwhile, mainland Chinese manufacturers are rapidly enhancing their OLED production capacity. It is worth noting that in recent years, mainland Chinese companies have surpassed Korean companies in investment in 8.6th generation OLED factories for IT applications. This competitive landscape is expected to accelerate technological progress and drive market growth. Furthermore, next-generation display technologies such as Micro LED, LEDoS (Micro LED on Silicon), and OLEDoS (OLED on Silicon) are actively being developed and have started to appear in certain products. These technologies are expected to compete with AMOLED and TFT LCD and may capture some market share. Micro LED, with its excellent brightness and energy efficiency, is suitable for large-sized display panels and high-resolution TVs. LEDoS and OLEDoS perform well in small-sized and ultra-high-resolution display panels, making them particularly suitable for next-generation applications such as smartwatches, augmented reality (AR), and virtual reality (VR) devices. Omdia predicts that by 2031, Micro LED, LEDoS (Micro LED on Silicon), and OLEDoS (OLED on Silicon) will account for approximately 5% of the total display panel market. These technologies are expected to partially replace AMOLED and TFT LCD technologies in high-end applications. AMOLED is expected to become the main growth driver in the display panel market before 2028, signaling significant industry changes. The rapid growth of AMOLED technology will be driven by increased demand for high-end products and continuous technological innovation. Meanwhile, TFT LCD will continue to meet the demand for the mid-range market and be supported by stable demand. As competition in the display industry intensifies, technological advancements and improvements in production efficiency will be key to future market competitiveness. Additionally, the introduction of next-generation technologies such as Micro LED, LEDoS (Micro LED on Silicon), and OLEDoS (OLED on Silicon) is expected to bring about a new stage in the market and drive further transformations.