HK Stock Market Move | Kuaishou-W (01024) rises nearly 3%, will announce earnings tomorrow, with multiple institutions expecting a 15% year-on-year increase in the third-quarter e-commerce GMV.

KUAISHOU-W (01024) rose nearly 3%, as of the time of publication, it rose 2.3% to HK$ 51.2, with a trading volume of HK$ 5.92 billion. On the news front, KUAISHOU-W is set to announce its third quarter 2024 results this Wednesday (November 20). Citigroup predicts that Kuaishou's third-quarter revenue will increase by 11.2% to 31.1 billion RMB, and adjusted profit performance is expected to meet market expectations. It is expected that its e-commerce GMV will increase by 15% annually, and the gross profit margin may remain stable under increased content costs and marketing expenses. China International Capital Corporation released a research report stating that, benefiting from the growth in online advertising revenue and e-commerce GMV, it is expected that Kuaishou's total revenue in the third quarter will increase by 11% annually as expected. It is expected that online advertising revenue will increase by 21% annually, and e-commerce GMV will increase by 15% annually. The bank believes that the group's existing core business units continue to grow steadily, and the acceleration of AI technology innovation and commercialization is a highlight worth paying attention to. The bank estimates that Kuaishou's average MAU in the third quarter will be 704 million households, an increase of 3% annually and 2% quarterly, and its average DAU will be 406 million households, an increase of 5% annually (3% quarterly). The bank estimates that Kuaishou's third-quarter live streaming revenue will be 9.185 billion RMB, a decrease of 5% annually and an increase of 1% annually, with estimated e-commerce and other business revenue of 4.226 billion RMB, an increase of 19% annually.