Apple Inc. (AAPL.US) is considering producing its own brand of television again.

According to reports, Apple Inc. (AAPL.US) is evaluating the possibility of "manufacturing its own brand of television". This tech giant considered producing televisions several years ago, and speculation reached its peak after the publication of the biography of Apple Inc.'s former CEO Steve Jobs by Walter Isaacson in 2011. Jobs told Isaacson, "I'd like to create an integrated television set that is easy to use. It will sync seamlessly with all your devices and iCloud. Users no longer have to deal with complicated DVD players and cable TV remote controls. It will have the simplest user interface you can imagine. I finally cracked it." Currently, Apple Inc. offers the Apple TV 4K set-top box, which provides users with the ability to stream media applications.